WSL helps you make sense of what matters most to your shoppers. If you don’t see a sector that works for you, let us know.
We know how different generations shop in varying categories, who chooses one retailer over another, and how they approach all the many touchpoints of retail. We know because we are constantly focused on Shopping Life™ across sectors and categories, and then blend shopper interactions by demographics.
Shopper Segments
Education Level
Men, Women,
Non-Binary
Generations:
Gen Z, Millennials,
Gen X, Boomers
Seniors
Household
Income:
<$25K - $150K+
African American,
Caucasian, Hispanics,
Asian
Household Configuration:
Size, Children in Household,
and More
Marital Status
Employment Status
Channels
Convenience
Store
Department Stores
Deep Discount
Grocery
Supercenter
Dollar Store
Drug Store
Livestream
Platforms
Off Price
Online Only
Retailers
Social Media
Specialty Stores:
Baby, Beauty, Health,
Food, Pet, and More
Supermarket
Warehouse Clubs
Retailers
Industries & Categories
Don’t see what you want? Ask.
WSL helps retailers and brands successfully innovate their futures because we understand shoppers and the Shopping Life™.
Join the most creative, inventive brands and retailers and gain access to all of our shopper intelligence products, from advisory consulting services to our tailored Retail Safari® immersions.