WSL helps you make sense of what matters most to your shoppers. If you don’t see a sector that works for you, let us know.
We know how different generations shop in varying categories, who chooses one retailer over another, and how they approach all the many touchpoints of retail. We know because we are constantly focused on Shopping Life™ across sectors and categories, and then blend shopper interactions by demographics.
![500x445_HeroBanner-Sectors Sectors page banner featuring distant above head shot of plaza of people connected by a series of lines on the floor](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/26221626/500x445_HeroBanner-Sectors-1.jpg)
Can’t find what you are looking for?
Shopper Segments
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25192340/education.jpg)
Education Level
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25190753/gender.jpg)
Men, Women,
Non-Binary
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2022/04/26060749/no_image_icon.png)
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25191103/generations.jpg)
Generations:
Gen Z, Millennials,
Gen X, Boomers
Seniors
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25191259/income.jpg)
Household
Income:
<$25K - $150K+
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25191754/race.jpg)
African American,
Caucasian, Hispanics,
Asian
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25192048/householdconf.jpg)
Household Configuration:
Size, Children in Household,
and More
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25192451/maritalstatus.jpg)
Marital Status
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25192629/employment.jpg)
Employment Status
Channels
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25193102/covenience.jpg)
Convenience
Store
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25192932/departmentstores.jpg)
Department Stores
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25193222/deepdiscount.jpg)
Deep Discount
Grocery
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25193458/supercenter.jpg)
Supercenter
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25193629/dollarstore.jpg)
Dollar Store
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25193841/drugstore.jpg)
Drug Store
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25193949/livestream.jpg)
Livestream
Platforms
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25194319/offprice.jpg)
Off Price
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25195027/onlineonly.jpg)
Online Only
Retailers
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25195240/socialmedia.jpg)
Social Media
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25195348/specialty.jpg)
Specialty Stores:
Baby, Beauty, Health,
Food, Pet, and More
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25195657/supermarket.jpg)
Supermarket
![](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25195810/warehouse.jpg)
Warehouse Clubs
Retailers
![retailers-2@2x](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25202632/retailers-2%402x.jpg)
Industries & Categories
![categories@2x](https://wsl-wp-staging.s3.amazonaws.com/wp-content/uploads/2023/01/25201447/categories%402x.jpg)
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