We predict what shoppers really want.
Every day, our passionate, curious, fearless researchers and strategists study shoppers’ lives, make sense of patterns, explore and interpret sentiments to understand why they buy, where, how, and what they will do next. To activate your retail future you must follow shoppers every day, always. It’s what we do.
Shopper Research & Insights
For three decades our How America Shops® research has successfully tracked shopper sentiments, lifestyles, attitudes and behaviors to buying across all types of retail – physical and digital. Predictive, actionable insights and customizable analysis show why shoppers do what they do, and how to boldly respond.
Retail Research & Innovation
We deliver retail and retailer insights and innovations from around the world. Our national surveys, in-depth interviews with retail executives, our global Retail Safaris®, and consulting advice, guide your relationships and strategies with retail partners to accelerate mutual growth.
Advisory Consulting & Activation
Our consulting services help you identify innovative growth opportunities and white spaces, for categories and retail. Then our activation resources enable your organization to envision, build and execute successful, differentiated, shopper-centric strategies to grow at every touchpoint, from the shelf to streaming.
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Latest Content
How to Build A Modern Social Collaborative Brand with Mindy McKnight | EP46 – Doc
In this episode: Wendy Liebmann talks with Mindy McKnight, CEO of M-Star Media Inc., content developer and founder of Hairitage by Mindy, about how...
How to Build A Modern Social Collaborative Brand with Mindy McKnight | EP46
In this episode: Wendy Liebmann talks with Mindy McKnight, CEO of M-Star Media Inc., content developer and founder of Hairitage by Mindy, about how...
Planned Disruption
Planned Disruption suggests that the disruption that is underway in shopping can be anticipated and managed if you follow the shopper in this...
How to Build A Modern Social Collaborative Brand with Mindy McKnight | EP46 – Doc
In this episode: Wendy Liebmann talks with Mindy McKnight, CEO of M-Star Media Inc., content developer and founder of Hairitage by Mindy, about how...
How to Build A Modern Social Collaborative Brand with Mindy McKnight | EP46
In this episode: Wendy Liebmann talks with Mindy McKnight, CEO of M-Star Media Inc., content developer and founder of Hairitage by Mindy, about how...
Planned Disruption
Planned Disruption suggests that the disruption that is underway in shopping can be anticipated and managed if you follow the shopper in this...
Retail Breaks Rules to Follow Shoppers Into the Holidays
Retailers are barreling into the height of holiday shopping season, and many are following a new playbook, from Black Fridays that jump...
We Love Our Clients. And They Love Us.
Retailers, brands and suppliers come to us for trustworthy shopper research, retail insights and consulting advice to build bold, courageous growth strategies
