We help you anticipate the future of categories and retail through the lens of shoppers. Based on our longitudinal How America Shops® research and custom How the World Shops research, our global retail relationships and retail innovation expertise, we identify emerging trends, build and test scenarios, and create strategies and activation frameworks for the future. We engage your entire organization in the process. Read Case Study.

We identify opportunities for you to grow in the future with shoppers and retailers – in the US or global. We assess emerging market trends, conduct research among shoppers and retailers, evaluate current and emerging market dynamics, determine the cost of doing business, to develop solutions for category and retail market entry.

We determine the best channel and retailer opportunities based on how shoppers want to buy your categories — now and in the future. We help you to understand the right trip framework based on our proprietary shopper, category, and retail research. We conduct primary research among shoppers and retailers, as needed, establish the cost of doing business, and develop end-to-end omni solutions, that are customized for key retailers, in key markets and countries.

We help assess and improve your retail experiences. We know shoppers change based on experiences they encounter everywhere they shop, changing daily needs and longer-term expectations. We leverage our shopper and retail data and insights, global retail design and innovation expertise. We walk your stores (physical and digital), conduct custom shopper research, map out emotional touchpoints, evaluate how new technologies and media add value. All to enable you to deliver enhanced shopper experiences (CX).

We help you earn or elevate your “place at the table”. We interview retail executives one-on-one to intimately, objectively understand their strategies, and determine how you deliver, competitively. We develop numeric ratings so you can benchmark change. We support joint business planning with custom shopper insights, and presentations. We provide opportunity for one-on-one interactions through in-market Retail Safaris® and custom events.

Success at retail comes when organizations are grounded in shopper-designed strategies. We provide immersive shopper training through workshops (in-person and virtual) customized to your categories and channels. Our proprietary tools build a deep understanding of retailers’ shoppers, utilize shopper data to build differentiated insights, get beyond storytelling to story selling, and teach how to “walk the store” like shoppers. The result: innovative thinking that get retailers’ attention and drives growth.

We identify opportunities for you to grow in global markets. Our shopper and retail research enables you to understand local cultures, preferences, market dynamics, distribution channels and marketing requirement. Our expertise includes assessment of both physical and digital opportunities in order for you to develop differentiated strategies and solutions for category and retail market entry.

We help you build a culture of innovation within your sales and customer support organizations. We help you assess the level of your innovation status internally and as viewed by your customers. We identify need gaps, build benchmarks, then educate, inform, and inspire teams through retail innovation workshops, in person and virtual Retail Safaris®, expert storytelling and story-selling tools. We create playbooks, innovation labs and roadmaps to support relevant, continuous innovation growth.