Situation

This food manufacturer wanted a view into retail grocery trends to prepare them to be thought-leader to their retail partners.

WSL Process

Using How America Shops® insights into grocery shoppers and a Retail Safari® tour of innovation in groceries, WSL was able to envision how shoppers would change grocery shopping behaviors groceries and them into trends that would impact retail for grocery shopping, including:

  1. Transparency around the quality of food
  2. Local, Local, Local
  3. The Importance of Wellness
  4. The Convenience Craze to make shopping faster and easier

Impact

The company was enthusiastic about the trends and the potential to translate these trends into shopper marketing programs with retailers

The WSL content gave them the confidence to brainstorm with retailers to drive retail, category and brand sales.

Prototype programs were developed, tested and evaluated for national programs.

More insights behind the curtain

If you like what you see, but don’t see exactly what you are looking for, let us know. This form will get the ball rolling.

Questions? Ask our expert
Candace Corlett, President, WSL

Ask a question.

    Thank you for your message.

    Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call.
    212 . 924 . 7780

      Subscribe to our Shopper & Retail Trend Alerts.

      *All fields are mandatory.

      You can manage your subscriptions and unsubscribe at any time.

      Thanks for signing up!

      Check your inbox for an email from [email protected]. Make sure to check your spam folder and add us to your Safe Senders list. Please allow up to 48 hours for the messages to come through.

      Have Questions?

        Tells us a bit about you.

        You will receive an email with the download link shortly. Check your spam folder if you don't see it.

        Thank you. Check your inbox.

        Check your inbox to find your download link. Please be sure to check your spam folder if you can't find it.
        Contact us for questions: 212 . 924 . 7780

          How can we help you?

          Thank you for your message.

          Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call.
          212 . 924 . 7780