Crysta is part of the WSL team responsible for producing innovation for our many services.  She supports the Retail Safari® Photo Library and creates visuals and infographics for the WSL blog, website, social media, reports and podcasts. Crysta is also the keeper of the company’s visual branding – insuring consistency across WSL’s many projects and collaborations. Crysta pulls from her expertise in graphic design and digital media to support WSL creative services.

Alexandra (‘Allie’) is responsible for delivering a continuous flow of cutting-edge retail innovations for our WSL Retail Safari® and social channels. She uses a combination of research, store imagery from around the globe, and written words to tell stories about must-see innovations that are shaping the retail landscape. Allie brings her skills in content marketing, copywriting, and merchandising to this position to inspire clients to own innovation in brick stores and online retail.

Candace brings with her two decades of experience in market research. She takes pride in being a  data storyteller, connecting fact-based insights and human emotions needed for strategic planning and sales growth. Candace ran her own company for 20 years providing feedback from audiences to event planners to help them satisfy their audience (aka shoppers) expectations. Candace considers herself a “matchmaker” who builds meaningful and lasting relationships between brands, retailers and their target audience.

Maryann leads the WSL’s brand image and is responsible for the overall design conception and creation of our research reports, custom consulting services, Retail Safari® innovations, videos, and marketing initiatives. She strategically manages our website, insights library, social media, and Retail Innovation services. Her art direction, branding, presentation, marketing, and web design background ensure our communications are always relevant, clear, and impactful.  She has taught us that if we don’t look good, you won’t read it.

Elia is responsible for helping clients transform shopper and retail insights into tangible, actionable marketing strategies.  Her experience in planning and leading consumer and B2B campaigns in food & beverage, CPG and hospitality help clients adopt a “shopper-first” mentality and sustainably grow their business.

Joi is responsible for activating shopper insights into shopper marketing strategies and programs that will grow sales for our clients. Her career has been focused on insights analysis and activation, working with mass and specialty retailers and top CPG brands.

Candace oversees WSL’s How America Shops® and client research.  Her background combines the best of classic package goods marketing with an entrepreneur’s spirit.  Her passion is observing Shopping Life®.  Through a combination of intuitive observations and survey data, Candace and the WSL team are at the forefront of shopper insights, preparing clients for what’s next.

Wendy founded WSL to get clients out of their ivory towers to meet shoppers on the selling floor – physical or digital.  She has extensive global experience in marketing, retail, and research, beginning in her native Australia where she learned to be a passionate Chief Shopper.  Her credo is, if you want to see the future, follow the shopper. She continually challenges the team and clients with the question, “Is the shopper in the room?”