Situation

A US specialty beauty retailer was strategically wanted to understand (and prioritize) opportunities for both long and short term growth. It wanted to engage its brand partners given their unique lens and expertise.

WSL Process

The CEO and leadership team briefed the assignment with their view of key business issues and opportunities.

Retail Executive interviews were conducted with 10 of the retailers’ brand partners to understand their satisfaction with their brand’s presentation and growth opportunities at this specialty beauty retailer.

WSL conducted an in-store and online evaluation of the shopping experience, looking for opportunities for improvement

The perspective of the expert beauty partners and WSL’s evaluation of the shopping experience led to business opportunities.

Impact

Areas of opportunity for improvements and a position for growth were delivered.

“I’m really thankful for the work you did for us (and so quickly!) to help learn from our brand partners. It was candid, which is what we needed, and I appreciated your synthesis of the opportunities. It’s lit a fire under us to take actions for sure. Appreciate you being on the journey with us.” – CEO

WSL Services Used

  • Retail Executive Interviews

Methodologies Used

  • Analysis of the shopping experience
  • Assessment of beauty partners’ view of the support and opportunities for growth

Deliverables

  • Strategy for growth
  • Action steps to better engage beauty partners
  • Report and presentation
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