As we move from health crisis to financial crisis, its crucial to understand how to engage frugal and frightened shoppers who are already asking, “Is this a smart use of my money”?
To fuel our clients with ideas on just how to do that, we dug through our archive of “Smart Moves” and pulled out the best examples from the financial crisis of 2008.
This report takes historical learnings and translate them to how retailers and brands can win today.
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