For much of its history, Victoria’s Secret represented an aspirational definition of femininity and sexy. Now, it is on a mission to expand its definition of sexy – and become every woman’s biggest advocate.
The transformation from aspirational to inclusive started with a makeover of imagery in its brick-and-mortar stores, including its Fifth Avenue flagship. Here’s a full tour inside of this store’s new imagery and partnerships, modern décor, beauty sections, mental health content, promotions, and more.
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