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article

20 New Shopper Trends Retailers Should Know for 2021

As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL...Learn More

shopper research

Future Shop®: Reset or Recede

The shopping culture is changing fast, and WSL insights will ensure that the shoppers are at the center of your plans. For over 25 years we have been studying shoppers in national research surveys to project where they will go next. WSL invites you to view the future by purchasing Future...Learn More

podcast

Shopper-Centricity is More Critical than Ever Before | EP11

In this episode: In this episode, Wendy Liebmann interviews Andy Murray, CEO of BigQUEST, and Founder and Chair, Customer Centric Leadership Initiative at the University of Arkansas’ Walton College of Business, and formerly head of customer experience at Walmart and ASDA UK. Wendy and Andy discuss: Why being a shopper-centric...Learn More

article

WSL’s Retail Caring Scores: What Matters to Shoppers?

WSL asked shoppers to rate retailers based on measures that show how much they CARE about their customers in the midst of the pandemic. The results: Being cared for means keeping shoppers WELL, not just with sanitizers and masks, but encouraging the purchase of healthier choices and creating happy, low-stress...Learn More

article

Next Gen In Our Next Chapter: WE Move Forward Webinars

The WE Mission is to enhance the future, develop talent across generations and advance health and wellness. WE Move Forward Panel Series is focused on championing representation and providing mentorship and support for African American women, our greater community at large, and all women and men who want to stand as allies...Learn More

article

It’s a 2020 COVID Christmas, Are People Feeling the Spirit of Giving Gifts?

We know the Internet will win a bigger share of holiday shopping, but at WSL we turned our attention to whether the spirit of making lists and giving gifts is thriving — or not. Financially Speaking 2/3 of the US shoppers are feeling financially secure or even optimistic, creating a...Learn More

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