Tags: data

Creating Smart, Relevant Shopper Experiences that Build Loyalty with Damian Kernahan | EP40

Banner featuring Damian Kernahan and Wendy Liebmann
In this episode: Wendy Liebmann talks with Damian Kernahan, founder & CEO of Proto Partners, an Australian-based customer experience consultancy, to understand how technology, the Covid pandemic and increasingly complex shopping behaviors are driving the urgency to build shopper-centric organizations. They discuss: The challenges to building a shopper-centric organization in today’s increasingly complicated omni-channel world ... Read more

Building Shopper Loyalty in a Digital World with Peter V.S. Bond | EP26

Banner featuring Peter V.S. Bond and Wendy Liebmann
In this episode: Wendy Liebmann talks with Peter V.S. Bond, VP of CPG Strategy and Development for Fetch Rewards, about whether it is possible to build shopper loyalty today, and how important it is to understand where shoppers are on their loyalty journey. They discuss: The critical components retailers and brands need to build loyalty ... Read more
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