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WSL Dives Into Gen Z: The Categories & Retailers They Shop

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Two Gen Z teens having fun rolling around in a shopping cart - banner
Retailers and brands know a lot about how Gen Z shops, generally, but what about the ways they prioritize certain categories over others? From WSL report, “Gen Z: The Next Shopper Revolution,” here are a few category insights that surprised us.  What Does Gen Z Want More, Enhanced Water or Yogurt? We’ve all been studying ... Read more
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