WSL Search Results
Passion for WELL Remains, 3 Tips to Capture a Booming Market
Shoppers may have fallen into less-healthy eating and wellness practices during the pandemic, but those wellness values are still embedded, and shoppers are getting back on track, our latest How America Shops® report shows. Here are a few tips for how brands and retailers should be marketing WELL now. The...Learn More
There is No Going Back | EP08
Wendy Liebmann and Candace Corlett, WSL Strategic Retail’s managing partners, continue the previous discussion and talk bluntly about the fact that there is no going back. That longing for the past days of retail – pre-pandemic – is irrelevant and dangerous. They discuss how retail has not been “a happy...Learn More
Will Shoppers Ever Go Back to the Store? | EP07
In this episode: Wendy Liebmann and Candace Corlett, WSL Strategic Retail’s managing partners, discuss key shopper insights from the first six months of the pandemic, surprises and new realities, and how retailers and brands must now move forward. In this first segment of a three-part discussion, they answer the burning question:...Learn More
The Pandemic Wellness Opportunity
We are in the midst of a health crisis in which 73% of shoppers are living in fear of getting sick. Desperate times mean big opportunities for retailers – yet surprisingly, we have not seen retailers act boldly or quickly on this shopper need. On this Retail Safari®, we show you the few...Learn More
RESET The Big Business of WELL
This new report delivers two important findings to help you “Reset” your WELL opportunity. Strong WELLness habits were in place before COVID-19, and shoppers will continue to prioritize immunity, hydration, “free from” products and looking healthy. Some may take awhile to get back into their routine, but they will. The...Learn More
How Retailers Can Show the Love this Holiday Season
Gifting is how we show love, and many are feeling love and gratitude this year. So WSL expects shoppers will want to give and give this holiday season. Three findings from our new How America Shops® survey suggests retailers need a new approach to holiday marketing in 2020. How Are...Learn More