WSL Search Results
Can Retailers and Brands Meet Online Shopper Expectations?
COVID-19 is causing an unprecedented number of shoppers to order basic goods for delivery, and many have never before purchased these categories online. What is their experience? Will they be omni grocery shoppers in a post-COVID-19 world? The results from our report, How America Shops® in a COVID-19 Crisis. Online...Learn More
Retail Brands' Reckoning: How They Treat Workers Matters
BY SARAH MAHONEY // Media Post, April 3, 2020 Much of the COVID-19 crisis has focused on retailer behavior. There’s the good: Opening an hour early, just for seniors! The bad: Forcing employees to work without protective gear! And mostly, there’s a vast in-between, with stores serving customers in a climate where every...Learn More
Gen Z is Redefining Wellness: 4 Must-Know Findings
The youngest shoppers, Gen Z approach the wellness movement differently than Millennials because they never had to learn it. Rather, they were born into a world aware of the products and habits that are bad for them, and the choices that are healthier. Now, in the wake of the COVID-19...Learn More
Business on top, pajamas underneath: Walmart is selling work shirts, but not so many pants
BY JACOB BOGAGE // The Washington Post, March 28, 2020 With the rise of video conferences, workers realize they need professional tops, but not bottoms. A few more shelves might be looking bare at Walmarts around the country, or at least a few more bins empty at fulfillment warehouses. Customers are making...Learn More
Want Brand Loyalty? Then Go for Greener Packaging
Our research shows that brand loyalty is low, while the demand for sustainable practices is accelerating. We see the shopper’s attention to sustainability in their preferences for clean ingredients, recycling and re-using, and their attention will quickly extend to product packaging. That presents an opportunity: brands and retailers should use...Learn More
Caring During COVID-19 Crisis: Learning from Costco, CVS, Alibaba and Others
The most important acts retailers and brands can take while scrambling to adapt to the COVID-19 epidemic are acts of kindness. Based on the results of our recent “Caring Score” research, shoppers are most likely to stick to those retailers and brands that are proving now that they care about...Learn More