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Gen Z Is Ignoring Your Loyalty Program – Here’s Why

Retailers count more reward program memberships than any other industry – 1.6 billion in the U.S. Keeping those members active is another matter, however, and the challenge may be even greater among young Gen Z members. Here’s why, and four insights into how to click with Gen Z. There are...Learn More

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Navigating the Beauty Aisle for Women of Color

By Anne D’Innocenzio // AP News, June 12 2019 Black and other darker-skinned women had long struggled to find makeup that matched or complemented their skin. But a widening array of products is showing up at mainstream retailers with an eye toward the multicultural consumer. A big game changer was Rihanna’s Fenty Beauty...Learn More

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Online Isn't Enough, Disruptive Brands are Opening Stores

Big news! Not everyone is a regular online shopper. In fact, no more than half of people shop online in an average of three months. As a result, many online-first brands have found it necessary to open stores. Here are seven familiar sites that have joined Main Street. It looks...Learn More

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A Tsunami of Self-Care is Bearing Down on Healthcare. A 5-Step Rx

In-store blood-pressure screenings were just the beginning. Today, time-starved patients are shopping for self-care services and expecting these services to include the professionalism and confidence once connected to traditional physicians. Here’s what you need to ask yourself before taking out the middleman, AKA the doctor. The doctor is in – and...Learn More

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Why the Retail Industry Needs the Rental Generation

There are times when retailers should worry about what’s behind them, and the rental retail economy is ushering in one of those times. The once-fringe movement toward acquiring less “stuff” and instead paying for temporary use of pre-used necessities is rapidly becoming mainstream. And it’s changing retail sales in jewelry,...Learn More

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Marketing to Moms: Show Caregivers That Your Brand Cares

Caregivers are young, 66% are Millennials or Gen X and 60% of women with children are caregivers. Mother’s Day is the one day in the year when we make it a point to give credit to those who are literally, raising and maintaining the world’s population. So how can you best...Learn More

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