WSL Search Results
Walking the Talk of Inclusion
Shoppers want to feel welcomed everywhere, and retail is not excluded. More consumers support brands that promote equality – and the louder, the better. WSL’s experts share their firsthand examples of brands and retailers doing just that, including Unilever, M.A.C and Trader Joe’s. Shoppers are Equality Activists. How is Retail...Learn More
Recession, Poof! WSL Research Shows 70% are Fiscally Upbeat
WSL’s How America Shops® research shows more than 70% of shoppers are secure or optimistic about their finances. And as the weather warms, vaccinated shoppers are more eager to return to brick stores. Here’s what retailers can do to meet the shopper’s pent-up passion to go out and spend. Talk...Learn More
Kroger Health President Talks ‘Food as Medicine’ Strategy
Wendy Liebmann, WSL CEO, Interviews Kroger Health President, Colleen Lindholz, on Kroger’s Health Strategy. When the supermarket giant Kroger decided to embark on its “Food as Medicine” strategy, it did not overthink it. In fact, its companywide approach is disarmingly simple, explains Kroger Health President Colleen Lindholz: It answers three...Learn More
Beauty Breaks Barriers in Health, Safety and Innovation
Shoppers have been inspiring remarkable retail innovations across categories, but in few areas are the results as noteworthy as in beauty’s healthy, safety and digitally progressive experiences. WSL’s Virtual Retail Safari® Open Call Event, scheduled for March 11, captures the most visionary and shopper-inspired examples. Healthy Beauty is an Exercise in...Learn More
Beauty Spending Will Look Different in 2021
By Allison Collins on February 26, 2021 || WWD “They’re calling it the she-session. That’s going to affect beauty sales, that’s going to affect the quest for value.” New year, new beauty shopping habits? For several months, industry insiders have whispered predictions of a “trade down to mass,” insinuating that consumers who have been hurt...Learn More
8 Signs of the Future, Now: WSL’s “From Chaos Comes Clarity”
WSL’s latest research shows a more defined path to 2024, and while it no doubt will lead to more normalized activities – think working and social life – retail’s road signs indicate some departures from the normal. We’ve boiled them down to eight pivotal behavioral changes and accelerations, in our...Learn More