By Ellen Thomas on August 17, 2017 | WWD Article Eight-hundred products from 30 brands are going into a Millennial-targeted beauty department, located on the retailer’s contemporary floor. Does Bloomingdale’s hold the master plan to bring Millennials back to department store beauty counters? Not quite — instead, the retailer is bringing beauty to the selfie ... Read more
Path to Purchase Institute, August 14, 2017. Written by April Miller. CVS and WSL executives will dissect the opportunities that abound going forward. NOTE: This article is published in the September 2017 issue of Shopper Marketing. After the issue went to press, Norman de Greve was replaced as the CVS Health executive scheduled to speak during ... Read more
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