WslAdmin, Author at WSL - Page 16 of 17

The Challenge: Brands on The Door vs. Brands on The Floor

November 23, 2022April 25, 2018 by WslAdmin

When it comes to brands on the shelf, research shows that some shoppers will swap stores to get the brand they want. When those brands are private label, the retailer has an opportunity to use them to boost the value of the name on the door. That’s never been truer. Here’s a look at the ... Read more

Beauty Seeks Role in Future of Drugstores

November 23, 2022April 20, 2018 by WslAdmin

By Faye Brookman | WWD Article - April 20, 2018 Pharmacy, in-store clinics and other health-care initiatives are altering the drugstore retailing landscape. What role will beauty play as drugstores evolve to a more health care-centric format? The question is whether CVS’ $69 billion acquisition of health insurance giant Aetna; Walgreens’ partnership with insurer UnitedHealthcare, ... Read more

Shoppers Want Respect, Not Discounts | 7 Brands that Deliver

November 23, 2022March 28, 2018 by WslAdmin

Shoppers yearn for retailers that deliver respect, but our research shows only a handful deliver it the way shoppers want it. What are they doing right? We explore several examples of retail companies that succeed in winning the shopper’s respect. When the shopper wants to be put first, she goes to Aldi. Or Amazon or ... Read more

Gen Z Is More Important Today Than Ever, 5 Reasons Why

November 23, 2022March 14, 2018 by WslAdmin

Generation Z, now one-quarter of the US population, is growing up and providing a fresh glimpse into retail’s future. Here are five factors you need to know about how this generation shops and differs from Millennials. Generation Z, those born between 1996 and 2011, represents 26% of the total population, according to Nielsen, and its roughly 72 ... Read more

More Brands Checking Into Hospitality & Fitness, Should You?

November 23, 2022January 3, 2018 by WslAdmin

There is no longer a routine path to purchase, so retailers and brands are breaking their own molds. Among the trends: Many are turning to fitness and hospitality in the latest bid to shape-shift into what shoppers want their stores to be. We’ve reported before that shoppers are increasingly ditching their shopping routines. The latest piece of ... Read more

Are You Getting In The Shopper’s Way? If Not, It’s Time

November 23, 2022December 18, 2017 by WslAdmin

Shoppers demand to make purchases in different ways, and those different ways are changing. To cross their paths, a merchant needs to connect with shoppers in the fleeting moments when they may be considering a purchase. Here are three ways to do so. The shopper left for the store as focused as a missile, but something en ... Read more

How to Replace The Holiday Hype with Happiness

November 23, 2022November 9, 2017 by WslAdmin

Try what retailers may; the days of shoppers turning into last-minute Christmas fairies are fading. Holiday shopping behavior is now like everyday behavior, and shoppers just want to combine it into their regular activities. A few guiding trends can help brands prepare. The trees have been up since September and the carols were playing before ... Read more

Shoppers Have Ditched Routines: Here’s How to Reach Them

November 23, 2022October 17, 2017 by WslAdmin

When it comes to shopping, the routine has all but disappeared for a significant portion of shoppers. Fortunately, a wealth of digital technology can help brands and retailers intercept shoppers – if they prioritize. We’ve got three disarmingly easy ways to do so. Want to sum up the shopper’s path to purchase in 10 words? Try ... Read more

How Supermarkets Can Win Back The Millennial Shopper

November 23, 2022September 29, 2017 by WslAdmin

Fringe eateries, including kiosk-enabled restaurants and well-placed food emporiums, are nibbling at the edges of supermarket’s share, particularly among Millennial shoppers. Here’s what supermarkets can learn from places that offer convenience, fun and “better” food. It’s 6 p.m., the commute is a bear, and the shopper has one key requirement for tonight’s dinner: It’s got ... Read more

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