WslAdmin, Author at WSL - Page 15 of 17

9 Tips For Mastering The In-Store Experience

November 23, 2022August 14, 2018 by WslAdmin

By Sarah Brown // Business of Fashion, August 08, 2018 Retail may be in flux, but beauty customers are still buying big at physical stores. Sarah Brown examines how beauty's savviest brands keep shoppers shopping. New York, United States - Earlier this summer as I was packing - at midnight, predictably - for a 7 am flight ... Read more

Gen Z Finds Its Own Unique Path to Purchase

November 10, 2022August 8, 2018 by WslAdmin

Sometimes it’s a new path, sometimes it’s an old one. Here’s a very personal, Gen Z, view of shopping that underscores how fresh and new even long-term retail practices are to young consumers. Retailers that do not see their shopping experience through young eyes risk losing relevance, and growth opportunities. Meet Kaci, WSL’s summer intern ... Read more

How Instagram and a New Zeitgeist Are Driving Skin Care’s Growth

November 23, 2022August 2, 2018 by WslAdmin

By Peter Born // WWD, July 23 2018 The skin-care race is revving up. The category’s rally, which got rolling roughly 18 months ago, is steadily gaining momentum. Sales of prestige treatment products are running 14 percent ahead in the U.S. for the latest 12-month period, ended in May, according to the NPD Group’s total measured market. ... Read more

Sephora CEO Hunt Highlights Beauty’s Radical Evolution

November 23, 2022August 2, 2018 by WslAdmin

By Allison Collins // WWD, July 26 2018 The departure of former president and chief executive officer of Sephora North America Calvin McDonald leaves Sephora with a big hole to fill. McDonald, who has led Sephora through beauty’s digital revolution, is leaving the business after five years to take the ceo role at Lululemon. McDonald led the charge ... Read more

The Store Still Matters to Consumers Along with Digital

November 23, 2022July 23, 2018 by WslAdmin

In our latest shopper study, “Benchmarking The Future”, what is evident is this: over the last decade, we’ve digitized, we’ve “omnied”, we’ve “niched” and we’ve socialized. It has been important to do that. Many shoppers do want digital tools and omni-channel access, and new ways of connecting to each other, as well as new and ... Read more

Kate Spade & Fashion’s Crisis: When a Name Makes a Brand

November 23, 2022June 25, 2018 by WslAdmin

By Tiffany Hsu // The New York Times, June 6, 2018 Soon after fans of Kate Spade learned that the designer had died in an apparent suicide on Tuesday, stunned customers remembered the handbags they purchased after their first big promotion, or the linens they were given for their first home, or the onesies in which they ... Read more

Melania Trump’s Jacket Shocked Many, Statement Clothes is in

November 23, 2022June 25, 2018 by WslAdmin

By Abha Bhattarai // Washington Post, June 21 2018 Just as the controversy over her husband’s immigration policies had begun to cool off, first lady Melania Trump touched off a new backlash. As she boarded a plane for Texas to visit immigrant children who were separated from their families at the border, a message blared from her $39 Zara jacket: “I really ... Read more

The Miss with Walmart’s Jetblack

November 23, 2022June 22, 2018 by WslAdmin

By Candace Corlett // President at WSL Watching Walmart has become my new entertainment (along with Broadway theater, Mr. Robot, Westworld, Suits, and my grandson, Baby James Jordan.) I am watching this brilliant example of how a long stretch of losses (9 quarters of poor sales performance at Walmart) energized this company that had become ... Read more

Big Brands Still Matter – Stop Being So Defensive

November 23, 2022June 21, 2018 by WslAdmin

Small brands are gaining trust and influence on the store shelf, but can retailers just walk away from big heritage labels? Not likely. Shoppers want access to both small and big names, our research shows, but for different reasons. Here’s how adventure, and even self-expression, factor in, and how some merchants are responding. Bigger Brands ... Read more

Why and How Men are Doing the Everyday Shopping

November 23, 2022June 4, 2018 by WslAdmin

Men are making quick trips to the store, buying clothes online and influencing household purchases. How well does your brand know how to engage him? Our research reveals key behaviors of today’s shopping man, and how some brands are talking to them. He may not ask for directions to your store, but when it comes ... Read more

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