personal care Archives

Gen Z and Millennials Pave New Retailer Trends in WELLness

January 30, 2023November 14, 2022 by WslAdmin

Teladoc, Fitness Training, Gen Z, and Fitness Apps Banner

We asked shoppers which health conditions they are managing most today, then broke the responses down by generations. The results: members of Gen Z and Millennials are dealing with a range of unpredicted wellness issues. And they’re not all are turning to traditional physicians. Retailers, get in front of this – now. Millennials or Gen ... Read more

Maesa Launches Itk Skin Care Brand With TikTok Stars Brooklyn, Bailey McKnight

January 10, 2023August 25, 2022 by WslAdmin

By James Manso on August 19, 2022 || BeautyInc. - A Publication of WWD TikTok creators Brooklyn and Bailey McKnight's new Gen Z skin care brand Itk is launching Monday in an exclusive partnership with Walmart as the retailer bids on younger, digitally native consumers. With Gen Z street cred on one hand and brand-building prowess ... Read more

The New Frontier in Wellness: We’ll Help You Find Your Place

January 10, 2023August 12, 2022 by WslAdmin

Collage featuring shopper choices, clutter, apps, and clinics banner

WSL’s upcoming How America Shops® report on the future of WELL starts with emerging conditions shoppers are treating, bolder categories that are “out of the pantry,” faster services and a shift in trust and treatment. The dilemma is that as more categories have launched healthier choices, the Next WELLness Frontier is cluttered and harder for ... Read more

Choosing the Right Wellness Products Is Exhausting

December 13, 2022July 13, 2022 by WslAdmin

Complicated wellness products collage banner

Retailers and brands have responded enthusiastically to the shoppers’ preference for more wellness in their everyday products, with healthier options in food, personal care, beauty and health categories. But when the aisles deliver overwhelming choices, often with competing wellness promises on every shelf, has it become too much of a good thing? We have four ... Read more

New WSL Research: Shoppers Cutting Back, Not Doing Without

December 13, 2022April 20, 2022 by WslAdmin

Our just-released How America Shops® survey synthesizes what shoppers told us about how they are responding to rising prices, and it’s more positive than you might think. Read on to learn where they are trading down on brands, the stores they are willing to sacrifice and the savvy ways they are holding off across categories ... Read more

Gen Z is Waiting for You. Are You Coming?

December 13, 2022January 6, 2022 by WslAdmin

Gen Z girls shopping and smartphone with social media icons collage

If retailers and brands want to keep the lucrative, tech-raised shoppers of Gen Z, they need to come all the way to them. Due to technological imprinting, Gen Z’s innate expectations as shoppers far exceed those of other generations, and it presents new challenges, our How America Shops® research shows. So, here are the opportunities. ... Read more

The Human Store: How Hy-Vee, Nordstrom, Victoria’s Secret and Camp Do it

December 14, 2022November 24, 2021 by WslAdmin

Adults and their kids exploring colorful, interactive store exhibit banner

Among the reinvented retail formats we have seen that meet post-pandemic shopper expectations, few resonate as deeply as the efforts by some retailers and brands to create authentic, human experiences. What does this mean? From our recent Future Shop® podcast, WSL leaders explain what makes a “human store,” with boots-on-the-ground, Retail Safari® examples. Your Store ... Read more

Gen Z Cares But Expects Retailers to Care More

December 14, 2022October 19, 2021 by WslAdmin

Gen Z woman wearing mask with shopping icons floating around her - banner

Members of Gen Z care about social issues, but they also demand that retailers and brands make sustainable, conscious consumerism easy to achieve. We pulled Gen Z responses from two How America Shops® 2021 reports and compiled the results, to reveal a telling pattern. Do You Really Know What Gen Z Cares About? WSL’s recent How America Shops® study, “The ... Read more

Powerful Partnerships: What Makes Retail Alliances Work

December 14, 2022October 8, 2021 by WslAdmin

Split collage of Target and Ulta stores with center image of Ulta products at Target - banner

More big retailers are exploring alliances, with the anticipation that doubling up will double the cachet, more than double the size of the shopper basket – and create a second reason to come into the store. WSL sent its Retail Safari® scouts out to see what works and does not toward this bigger-basket goal, and ... Read more

What does ‘Change Now’ Mean? 5 Shopping Shifts to Watch

November 23, 2022February 19, 2020 by WslAdmin

Forget merchandise, Forget promotions. Forget ads. Being a part of change today means accepting that shoppers expect retail to play a fundamentally different role in their lives. And they expect it Now. Our How America Shops® report, “Change Now,” is a real-time example of how much faster change is occurring now. The controversies surrounding climate ... Read more

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