personal care Archives - Page 2 of 2

3 Ways to Know if Your Beauty Brands are Man Enough

November 23, 2022February 4, 2020 by WslAdmin

Men are venturing into the beauty category at a pace that could turn an unprepared brand’s hair gray. Yet while interested in the category, many men don’t know how to enter it. Our How America Shops® survey revealed three steps for getting them there – but don’t wait or you’ll be a runner up. Real ... Read more

Gen Z is Already Telling You How They are Changing Wellness. Get Ahead!

November 23, 2022July 30, 2019 by WslAdmin

It will be five years before retailers and brands experience the full economic force of Gen Z, but already this group of shoppers is dropping hints of how things are going to change. And a lot of that change involves their perceptions of wellness. Here’s a heads-up, from our How America Shops® research. Gen Z ... Read more

More Brands Checking Into Hospitality & Fitness, Should You?

November 23, 2022January 3, 2018 by WslAdmin

There is no longer a routine path to purchase, so retailers and brands are breaking their own molds. Among the trends: Many are turning to fitness and hospitality in the latest bid to shape-shift into what shoppers want their stores to be. We’ve reported before that shoppers are increasingly ditching their shopping routines. The latest piece of ... Read more

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