How to Build A Modern Social Collaborative Brand with Mindy McKnight | EP46

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In this episode: Wendy Liebmann talks with Mindy McKnight, CEO of M-Star Media Inc., content developer and founder of Hairitage by Mindy, about how to build a successful CPG brand today. They discuss: The essence of building a successful multi-million dollar brand without losing its founder soul, and its solution driven reason-for-being The keys to creating a ... Read more

Creating Smart, Relevant Shopper Experiences that Build Loyalty with Damian Kernahan | EP40

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In this episode: Wendy Liebmann talks with Damian Kernahan, founder & CEO of Proto Partners, an Australian-based customer experience consultancy, to understand how technology, the Covid pandemic and increasingly complex shopping behaviors are driving the urgency to build shopper-centric organizations. They discuss: The challenges to building a shopper-centric organization in today’s increasingly complicated omni-channel world ... Read more

Shopping in Inflationary Times. Long Slog vs. Whiplash? | EP39

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In this episode: WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, discuss how shoppers are dealing with spiraling price increases, how this moment is different from 2008, and how companies need to respond. They preview WSL’s upcoming Wellness study (The New Wellness Frontier). And the baseball season. (Yes, really!) They discuss: WSL’s latest research on ... Read more

Analog Retail & The Future of Physical Stores with Kate Ancketill | EP38

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In this episode: Wendy Liebmann talks with Kate Ancketill, founder and CEO of GDR UK, about the future of the physical store in a digital, and Meta-age. They agree there will always be a significant role for good physical retail, however, it must be fully omni-channel and logistically optimized to support ecommerce. They discuss: How ... Read more

Breaking Retail Taboos with Sally Mueller | EP37

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In this episode: Wendy Liebmann talks with Sally Mueller, CEO and co-founder of Womaness, a brand that is changing not only the conversation around menopause and women’s sexual health but also breaking taboos in branding, retail distribution and merchandising. They discuss: How to build a brand through continuous consumer and shopper research How to identify ... Read more

Providing Affordable Access to Under-Served Shoppers with Chris Skyers | EP36

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In this episode: Wendy Liebmann talks with Chris Skyers, Vice President of Own Brands for the Wakefern Food Corporation (which includes ShopRite), about the social imperative and commercial opportunity to support under-served communities. They discuss: The importance of access to affordable and healthier options; it’s not just about lower prices How important it is to ... Read more

The Role of the Store: Retail 5.0 with Candace Corlett | EP35

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In this episode: WSL’s Wendy Liebmann and Candace Corlett discuss that, in spite of all the attention given to ecommerce during the pandemic, the physical store matters. But not the same way it used to. They discuss: Why the store still matters to shoppers What shoppers expect from stores today [hint: efficiency and happiness] How, ... Read more

The Future of Beauty. Healthy or Not? with Lauren Brindley from Walgreens | EP31

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In this episode: Wendy Liebmann talks to Lauren Brindley, Former Group Vice President and General Merchandise Manager for Beauty and Personal Care, Walgreens, about whether the future of the beauty category is now truly connected to health and wellness. They discuss: How US shoppers have come to understand the natural link between beauty, health, and wellbeing ... Read more

Branding WELLness. The New Dynamics, with Tim Girvin | EP29

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In this episode: Wendy Liebmann talks with Tim Girvin, founder and chief creative officer of Girvin Inc., about how companies need to tell their stories in this age when shoppers are more focused on their health and wellbeing than on accumulating things. They discuss: The importance of truth in storytelling when shoppers have access to so ... Read more

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