Tags: product

How to Build A Modern Social Collaborative Brand with Mindy McKnight | EP46

Podcast Episode 46 banner featuring Mindy McKnight and Wendy Liebmann
In this episode: Wendy Liebmann talks with Mindy McKnight, CEO of M-Star Media Inc., content developer and founder of Hairitage by Mindy, about how to build a successful CPG brand today. They discuss: The essence of building a successful multi-million dollar brand without losing its founder soul, and its solution driven reason-for-being The keys to creating a ... Read more

Creating Smart, Relevant Shopper Experiences that Build Loyalty with Damian Kernahan | EP40

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In this episode: Wendy Liebmann talks with Damian Kernahan, founder & CEO of Proto Partners, an Australian-based customer experience consultancy, to understand how technology, the Covid pandemic and increasingly complex shopping behaviors are driving the urgency to build shopper-centric organizations. They discuss: The challenges to building a shopper-centric organization in today’s increasingly complicated omni-channel world ... Read more

Providing Affordable Access to Under-Served Shoppers with Chris Skyers | EP36

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In this episode: Wendy Liebmann talks with Chris Skyers, Vice President of Own Brands for the Wakefern Food Corporation (which includes ShopRite), about the social imperative and commercial opportunity to support under-served communities. They discuss: The importance of access to affordable and healthier options; it’s not just about lower prices How important it is to ... Read more

Branding WELLness. The New Dynamics, with Tim Girvin | EP29

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In this episode: Wendy Liebmann talks with Tim Girvin, founder and chief creative officer of Girvin Inc., about how companies need to tell their stories in this age when shoppers are more focused on their health and wellbeing than on accumulating things. They discuss: The importance of truth in storytelling when shoppers have access to so ... Read more

The Future of Retail Leadership | EP18

Banner featuring Stephan Kanlian, Morgan Hagney, and Wendy Liebmann
In this episode: Wendy Liebmann discusses the expertise, mindset and agility retail leaders will need in the future with Professor Stephan Kanlian, Chairperson of FIT’s Master’s Program in Cosmetics and Fragrance Marketing and Management, and Morgan Hagney, AVP, Maybelline New York. They discuss: Critical capabilities required in the new phygital retail environment The urgency to ... Read more
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