retailers Archives

How to Build A Modern Social Collaborative Brand with Mindy McKnight | EP46

In this episode: Wendy Liebmann talks with Mindy McKnight, CEO of M-Star Media Inc., content developer and founder of Hairitage by Mindy, about how to build a successful CPG brand today. They discuss: The essence of building a successful multi-million dollar brand without losing its founder soul, and its solution driven reason-for-being The keys to creating a ... Read more

The Women’s Health & Wellness Revolution Arrives with Dr. Somi Javaid | EP42

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In this episode: Wendy Liebmann talks with Dr. Somi Javaid, OBGYN and chief medical officer at HerMD, about a new healthcare model that is empowering women to take control of their sexual health and wellness needs, and the opportunities she envisions for retailers and brands. They discuss: How traditional medical practices and retail have ignored ... Read more

Shopping in Inflationary Times. Long Slog vs. Whiplash? | EP39

In this episode: WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, discuss how shoppers are dealing with spiraling price increases, how this moment is different from 2008, and how companies need to respond. They preview WSL’s upcoming Wellness study (The New Wellness Frontier). And the baseball season. (Yes, really!) They discuss: WSL’s latest research on ... Read more

Breaking Retail Taboos with Sally Mueller | EP37

In this episode: Wendy Liebmann talks with Sally Mueller, CEO and co-founder of Womaness, a brand that is changing not only the conversation around menopause and women’s sexual health but also breaking taboos in branding, retail distribution and merchandising. They discuss: How to build a brand through continuous consumer and shopper research How to identify ... Read more

The Role of the Store: Retail 5.0 with Candace Corlett | EP35

In this episode: WSL’s Wendy Liebmann and Candace Corlett discuss that, in spite of all the attention given to ecommerce during the pandemic, the physical store matters. But not the same way it used to. They discuss: Why the store still matters to shoppers What shoppers expect from stores today [hint: efficiency and happiness] How, ... Read more

Amazon, Omni-commerce, the Metaverse and What Comes Next with Andrea Leigh | EP34

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In this episode: Wendy Liebmann talks with Andrea Leigh, former Amazon executive, and founder of The Allume Group, an ecommerce education community, about the future of commerce. They discuss: How lifestage and lifestyle needs coupled with new technologies mean that shopping is now a passive -- rather than an active -- activity. That “always shopping” ... Read more

Predicting the Future of Retail in a Time of Wet Cement with Bryan Gildenberg | EP33

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In this episode: Wendy Liebmann talks with Bryan Gildenberg, senior vice president of Commerce for the Omnicom Commerce Group about how to create a vision of the future when we are still living in a world of wet cement. They discuss: Major pandemic shifts that will impact grocery retail, including Instacart How the physical store ... Read more

Learnings from the Front Lines in Dramatically Changing Retail Times with Anne Fink | EP28

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In this episode: Wendy Liebmann talks with Anne Fink, president of global foodservice at PepsiCo about how she, her team and her food service community responded when the industry shut down overnight -- and how together they have reinvented their business model for these changing times. They discuss: The importance of taking care of all ... Read more

Building Shopper Loyalty in a Digital World with Peter V.S. Bond | EP26

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In this episode: Wendy Liebmann talks with Peter V.S. Bond, VP of CPG Strategy and Development for Fetch Rewards, about whether it is possible to build shopper loyalty today, and how important it is to understand where shoppers are on their loyalty journey. They discuss: The critical components retailers and brands need to build loyalty ... Read more

The New Shopper Truths with Candace Corlett | EP23

Banner featuring Candace Corlett and Wendy Liebmann

In this episode: WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, discuss WSL’s latest research, the health and wellness shopper revolution it reveals and the implications for retailers and brands. They discuss: How health and wellness has changed over the last 8 years, and the new conditions, such as mental health, that are impacting Americans’ health ... Read more

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