Brick Store Archives

Retail Breaks Rules to Follow Shoppers Into the Holidays

January 30, 2023December 5, 2022 by WslAdmin

Blog banner featuring red background with female and male shoppers smiling with several shopping deal coupons floating around them

Retailers are barreling into the height of holiday shopping season, and many are following a new playbook, from Black Fridays that jump the gun to secret sales for reward members. Retailers and brands are following the shoppers wherever they want to go, and getting good at the game. This Holiday Season, Retailers Follow Shoppers, Not ... Read more

Shoppers Say: “Inflated Prices Are Here to Stay”

January 10, 2023October 11, 2022 by WslAdmin

Our latest How America Shops® research shows a significant gain in the share of shoppers cutting back on spending, but more surprising is how many expect prices to stay high, even if inflation recedes. Shoppers know the cost of operating stores and transporting goods has gone up, as well as (and especially) employee pay. Has ... Read more

Amazon Style’s Phygital Store: What It Means Beyond Apparel

January 10, 2023September 14, 2022 by WslAdmin

Will Amazon’s first phygital clothing store, Amazon Style, encourage a shakeup in other CPG categories? We know from covering retail for decades that what starts in one category extends to other, unexpected areas, so we sent our retail scout to explore. Here’s what she learned. Amazon Is Ready to Restyle Retail, Again The premier of ... Read more

Maesa Launches Itk Skin Care Brand With TikTok Stars Brooklyn, Bailey McKnight

January 10, 2023August 25, 2022 by WslAdmin

By James Manso on August 19, 2022 || BeautyInc. - A Publication of WWD TikTok creators Brooklyn and Bailey McKnight's new Gen Z skin care brand Itk is launching Monday in an exclusive partnership with Walmart as the retailer bids on younger, digitally native consumers. With Gen Z street cred on one hand and brand-building prowess ... Read more

Dollar Chains are Setting New Standards in Happy Shopping

January 10, 2023August 25, 2022 by WslAdmin

For many shoppers, wellness doesn’t end with their minds and bodies; it extends to the entire planet – the air they breathe, the water they drink and the open spaces and oceans that surround them. Our research shows that more shoppers expect companies to accept more responsibility for sustainability. Here are examples of how Dick’s ... Read more

Meet the Struggling Shopper – It’s Not Who You Expect

December 13, 2022June 20, 2022 by WslAdmin

Collage of young people struggling while online shopping banner

Nearly two-fifths of adult shoppers are having trouble buying the basics while covering their bills, our latest shopper research shows. This may be expected, due to a price crisis, but what we didn’t expect was the broad scope of their demographics. Retailers and brands, meet what may be the greatest challenge of 2022: The Struggling ... Read more

Improve the Store Experience Category by Category WSL Has an Index to Help!

December 13, 2022June 13, 2022 by WslAdmin

Hand placing stars down to represent categories banner

WSL recently asked thousands of shoppers what they value most in a brick-store shopping trip and what makes a good shopping experience. The answers, we learned, vary by category. So we measured how well various retailers deliver what shoppers want, by category, and reported the results in our Retailer Performance Index. Here’s how we do ... Read more

The Role of the Store in Retail 5.0 Research Report

December 13, 2022May 12, 2022 by WslAdmin

Digital connections overlaid on shoppers at the mall banner

The self-serve store has not changed since the 1950s. Tweaks have been made but the basic format of walking the aisles, squinting at the shelves to find the right item, and then waiting in line to pay has not changed in 3/4 of a century. The pandemic has drawn retailers’ attention to honing online ordering ... Read more

How 3 Big Retailers Link Sustainability to the New WELLness

December 13, 2022May 5, 2022 by WslAdmin

Recycling and sustainability retail banner

New WSL Research: Shoppers Cutting Back, Not Doing Without

December 13, 2022April 20, 2022 by WslAdmin

Our just-released How America Shops® survey synthesizes what shoppers told us about how they are responding to rising prices, and it’s more positive than you might think. Read on to learn where they are trading down on brands, the stores they are willing to sacrifice and the savvy ways they are holding off across categories ... Read more

Thank you for your message.

Subscribe to our Shopper & Retail Trend Alerts.

Thanks for signing up!

Tells us a bit about you.

Thank you. Check your inbox.

How can we help you?

Thank you for your message.

Thanks for signing up`!`

Thank you. `Check your inbox.`