Values Archives - Page 5 of 5

Caring Scores. Do Shoppers Believe You Care About Their Health?

November 23, 2022March 20, 2019 by WslAdmin

Retailers are talking big about wellness, showcasing chemical-free beauty products, all-natural lines and affordable organics, but few shoppers are buying that retailers genuinely care about their health. It’s not enough to say your brand philosophy sits cozily on the corner of “Happy and Healthy,” or that you’ve been providing health care for 100 years, or that ... Read more

Surrounded by Chaos, Shoppers Take Control

November 23, 2022March 11, 2019 by WslAdmin

Harried shoppers are trying to regain power in the areas of their lives where they could, and today that includes shopping trips. Retail brands should give it to them if they want to see higher sales. Based on what shoppers told us, we’ve devised a four-step strategy. Their world is in the grips of chaos, from ... Read more

Big Brands Still Matter – Stop Being So Defensive

November 23, 2022June 21, 2018 by WslAdmin

Small brands are gaining trust and influence on the store shelf, but can retailers just walk away from big heritage labels? Not likely. Shoppers want access to both small and big names, our research shows, but for different reasons. Here’s how adventure, and even self-expression, factor in, and how some merchants are responding. Bigger Brands ... Read more

Shoppers Want Respect, Not Discounts | 7 Brands that Deliver

November 23, 2022March 28, 2018 by WslAdmin

Shoppers yearn for retailers that deliver respect, but our research shows only a handful deliver it the way shoppers want it. What are they doing right? We explore several examples of retail companies that succeed in winning the shopper’s respect. When the shopper wants to be put first, she goes to Aldi. Or Amazon or ... Read more

Are You Getting In The Shopper’s Way? If Not, It’s Time

November 23, 2022December 18, 2017 by WslAdmin

Shoppers demand to make purchases in different ways, and those different ways are changing. To cross their paths, a merchant needs to connect with shoppers in the fleeting moments when they may be considering a purchase. Here are three ways to do so. The shopper left for the store as focused as a missile, but something en ... Read more

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