WSL Search Results
A New Set of Values is Changing Shopping Life
In 2020, brands and retailers are shifting their focus to paying it forward, with missions that support responsible living, global preservation, inclusion and other practices that support positive change. But how do you prioritize what will make shoppers happy? WSL’s latest How America Shops® research delves into the new shopper...Learn More
How Brands Are Rethinking Water Conservation
WWD / December 18, 2019 / By Allison Collins, Photography By George Chinsee From P&G to Owa, modern beauty brands are finding ways into the waterless beauty movement. Are you ready for the age of powder shampoo? Waterless beauty, a small but increasingly intriguing category comprised of brands and products that think of water...Learn More
The Trend Predictor: Wendy Liebmann by Fragrance Foundation
Fragrance Foundation Accords | December 12, 2019 Wendy Liebmann knows what you’re going to buy before you do. She also knows why, and where you’re going to shop for it. The Australian-born founder of WSL Strategic Retail has been conducting research and reading the tea leaves about consumer habits for...Learn More
Millie Bobby Brown Meets ‘Idol’ at the WWD Beauty Inc Awards
By Emily Dougherty, October 21, 2022 || BeautyInc. – A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start...Learn More
6 Themes in Retail Wellness, from WSL’s WELL Symposium
The wellness culture is taking over consumerism, but how well is it established in your company culture? At WSL’s WELL Symposium, executives from Nordstrom, CVS, Walmart, Walgreens, Zappos and others shared their firsthand experiences of integrating WELL into retail. In Retail, Wellness Must Carry from Cart to Culture There’s little...Learn More
Holiday Shopper Talk: Stockings to be Half Full
As if the nation needed one more opinion on which to be divided: Half of shoppers are now giving the thumbs down to buying more gifts this holiday season. What is especially scary is those most likely to cut back are the youngest shoppers. Here’s what our 2019 Holiday How...Learn More