Brands Archives - Page 4 of 8

Beauty Spending Will Look Different in 2021

December 14, 2022March 2, 2021 by WslAdmin

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By Allison Collins on February 26, 2021 || WWD “They’re calling it the she-session. That’s going to affect beauty sales, that’s going to affect the quest for value." New year, new beauty shopping habits? For several months, industry insiders have whispered predictions of a “trade down to mass,” insinuating that consumers who have been hurt by the economic fallout from ... Read more

8 Signs of the Future, Now: WSL’s “From Chaos Comes Clarity”

December 14, 2022February 25, 2021 by WslAdmin

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WSL’s latest research shows a more defined path to 2024, and while it no doubt will lead to more normalized activities – think working and social life – retail’s road signs indicate some departures from the normal. We’ve boiled them down to eight pivotal behavioral changes and accelerations, in our latest Future Shop report, “From ... Read more

What Will Stick for Retailers Post Pandemic and What Won’t

December 14, 2022January 11, 2021 by WslAdmin

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During the months of the pandemic we have seen an acceleration of shopping behaviors that were already underway, while other more traditional practices are slipping away. One finding is clear: Retailers have proven how effectively they can adapt, and there is no going back. Keep Improving, Retail. The Bar is Rising. Just as no good ... Read more

20 New Shopper Trends Retailers Should Know for 2021

November 23, 2022December 21, 2020 by WslAdmin

As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL Dictionary of Retail and Shopper ... Read more

WSL’s Retail Caring Scores: What Matters to Shoppers?

November 23, 2022December 4, 2020 by WslAdmin

WSL asked shoppers to rate retailers based on measures that show how much they CARE about their customers in the midst of the pandemic. The results: Being cared for means keeping shoppers WELL, not just with sanitizers and masks, but encouraging the purchase of healthier choices and creating happy, low-stress experiences. When it Comes to ... Read more

Online Retail is Falling Flat – Here’s How to Give it Life

November 23, 2022November 5, 2020 by WslAdmin

So far, e-commerce has gotten away with just being fast and functional. But in this pandemic, as more shoppers gravitate toward online purchases out of necessity or convenience, it needs to prove it can connect with shoppers more personally. Here are two common-sense ways retailers and brands can engage emotionally, with insights derived from WSL’s ... Read more

Passion for WELL Remains, 3 Tips to Capture a Booming Market

November 23, 2022October 19, 2020 by WslAdmin

Shoppers may have fallen into less-healthy eating and wellness practices during the pandemic, but those wellness values are still embedded, and shoppers are getting back on track, our latest How America Shops® report shows. Here are a few tips for how brands and retailers should be marketing WELL now. The Pandemic Changed WELLness Habits, But ... Read more

How Retailers Can Show the Love this Holiday Season

November 23, 2022September 25, 2020 by WslAdmin

Gifting is how we show love, and many are feeling love and gratitude this year. So WSL expects shoppers will want to give and give this holiday season. Three findings from our new How America Shops® survey suggests retailers need a new approach to holiday marketing in 2020. How Are You Preparing to Show the ... Read more

4 Steps to Win Shoppers by Showing You Care, from Neurologist Dr. Gayatri Devi

November 23, 2022September 11, 2020 by WslAdmin

The path to connecting with your shoppers requires showing you care about them, and that goes well beyond keeping them safe. Here are 4 tips on how to show you care from leading neurologist Dr. Gayatri Devi. Shoppers have got pandemic life down, but is that enough? The frenzy of the first six months of ... Read more

How Do Retailers Win Minorities’ Trust? By Doing Something

November 23, 2022August 19, 2020 by WslAdmin

It’s easy for retailers to say they care about Black customers, but what are they doing to prove it in the store every day? This issue is more pressing now as the pandemic, racial strife and financial concerns heighten stress among all shoppers and store workers. For our latest How America Shops® research, we asked ... Read more

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