Brands Archives - Page 5 of 8

These CPG Categories are Going to See a Big Online Lift

November 23, 2022July 20, 2020 by WslAdmin

Our research indicates that online shopping for basics, including groceries, will continue to lift as more customers are won over by the channel’s safety, price, and ease. People who bought the basic groceries and health products online as a result of the pandemic tell us about their experience and their future plans. One new long-term ... Read more

4 Ways to Get Ahead of the Real Financial Crisis

November 23, 2022July 8, 2020 by WslAdmin

We could take some encouragement from the recent jump in retail sales, but let’s keep it measured. WSL’s research shows as many as half of Americans remain pessimistic about their financial security, depending on socioeconomic conditions. That figure is likely to rise as unemployment and stimulus checks dry up. Our latest How America Shops® research ... Read more

How to Wrestle a Crisis: 8 Retail Revelations from Helena Foulkes

November 23, 2022June 19, 2020 by WslAdmin

Helena Foulkes is a rare retail titan. She has spearheaded dramatic transformation as both the former president of CVS Pharmacy, and as CEO of luxury brand Hudson’s Bay Co, and she is a board member at Home Depot. As a cross-channel retail leader, Foulkes has learned how to manage a crisis in real-time. Here, she ... Read more

Will Shoppers Surge to Re-opened Retail? Probably Not

November 23, 2022June 10, 2020 by WslAdmin

Sales signs may not be enough to bring shoppers into reopened stores. Two mighty forces are working against a resurgence of store traffic: One is the risk of contracting COVID-19, which will keep many shoppers away; the second will be how shoppers rethink spending after being unemployed or furloughed for months. Our Retail Safari® scouts ... Read more

Conversations with WE: Leading Through a Crisis – LIVE CHAT

November 23, 2022May 26, 2020 by WslAdmin

Our Wendy Liebmann interviews Heather Hughes, SVP/GMM Walgreen Co. on leadership and life during the coronavirus. As board members of WE: Empowering Women to Advance Wellness, Wendy and Heather discuss developing talent in a crisis and everyday, and the importance of "raising your hand" in order to grow. Live Chat Transcript Wendy: Hello, hi. ... Read more

Shoppers Need Mental Relief: How Brands & Retailers Can Help

November 23, 2022May 13, 2020 by WslAdmin

Consumers have been trying to minimize stress for some time, including in their shopping trips. Now COVID-19 has added an unpredicted level of complexity and angst to that pursuit. We looked into how brands and retailers are easing stress among pandemic-minded shoppers, and came back with three guidelines. Shoppers Need Mental Therapy. How are You ... Read more

WSL Predicts Shopper Behavior Based on Past Crises

November 23, 2022April 21, 2020 by WslAdmin

More shoppers, uncertain of their financial security in the COVID-19 crisis, are cutting back on spending and avoiding even the temptation to buy unnecessary items. Old staples are new no-no’s, so a new burden is on retailers and brands to help shoppers feel good about the spending choices they do make. Here’s what our own ... Read more

Gen Z is Redefining Wellness: 4 Must-Know Findings

November 23, 2022April 3, 2020 by WslAdmin

The youngest shoppers, Gen Z approach the wellness movement differently than Millennials because they never had to learn it. Rather, they were born into a world aware of the products and habits that are bad for them, and the choices that are healthier. Now, in the wake of the COVID-19 pandemic, how brands and retailers ... Read more

Want Brand Loyalty? Then Go for Greener Packaging

November 23, 2022March 25, 2020 by WslAdmin

Our research shows that brand loyalty is low, while the demand for sustainable practices is accelerating. We see the shopper’s attention to sustainability in their preferences for clean ingredients, recycling and re-using, and their attention will quickly extend to product packaging. That presents an opportunity: brands and retailers should use sustainable packaging to rebuild customer ... Read more

Caring During COVID-19 Crisis: Learning from Costco, CVS, Alibaba and Others

November 23, 2022March 18, 2020 by WslAdmin

The most important acts retailers and brands can take while scrambling to adapt to the COVID-19 epidemic are acts of kindness. Based on the results of our recent “Caring Score” research, shoppers are most likely to stick to those retailers and brands that are proving now that they care about their workers and communities. From ... Read more

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