Convenience

The WSL List: Retailers That Stand Out, For Better & Worse

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It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak peek. Welcome to 2019, when ... Read more

The Store Shelf is a Huge Underused Media Center

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Retailers are over investing in stores of the future and digital technologies while the shelf, where 91% of consumer packaged goods sales happen, remains an emotional wasteland. Shoppers have emotional connections to the categories they buy, triggered by the benefits they expect from using a product, so why do retailers keep delivering transactional experiences? Engage ... Read more

Robomart May Resurrect the Strip Mall: Future Shopping Life

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If self-driving stores and same-day delivery are the future of Shopping Life®, encouraging shoppers to stay at home, then what will become of traditional (and outmoded) centers? We have a few ideas… but what are yours? We thought Shopping Life® had changed in the last five years, but the next five (or two) will make ... Read more

The Miss with Walmart’s Jetblack

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By Candace Corlett // President at WSL  Watching Walmart has become my new entertainment (along with Broadway theater, Mr. Robot, Westworld, Suits, and my grandson, Baby James Jordan.) I am watching this brilliant example of how a long stretch of losses (9 quarters of poor sales performance at Walmart) energized this company that had become ... Read more

How Supermarkets Can Win Back The Millennial Shopper

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Fringe eateries, including kiosk-enabled restaurants and well-placed food emporiums, are nibbling at the edges of supermarket’s share, particularly among Millennial shoppers. Here’s what supermarkets can learn from places that offer convenience, fun and “better” food. It’s 6 p.m., the commute is a bear, and the shopper has one key requirement for tonight’s dinner: It’s got ... Read more
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