By Candace Corlett // President at WSL Watching Walmart has become my new entertainment (along with Broadway theater, Mr. Robot, Westworld, Suits, and my grandson, Baby James Jordan.) I am watching this brilliant example of how a long stretch of losses (9 quarters of poor sales performance at Walmart) energized this company that had become ... Read more
Shoppers yearn for retailers that deliver respect, but our research shows only a handful deliver it the way shoppers want it. What are they doing right? We explore several examples of retail companies that succeed in winning the shopper’s respect. When the shopper wants to be put first, she goes to Aldi. Or Amazon or ... Read more
After nearly a decade of pushing back, not wanting to be tempted, consumers are ready to spend more time shopping – a good sign because it means they’re willing to spend more money again. But converting their time into your money means helping them do what they have to do so they’re free to spend ... Read more
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