gen z Archives - Page 4 of 4

Gen Z Finds Its Own Unique Path to Purchase

November 10, 2022August 8, 2018 by WslAdmin

Sometimes it’s a new path, sometimes it’s an old one. Here’s a very personal, Gen Z, view of shopping that underscores how fresh and new even long-term retail practices are to young consumers. Retailers that do not see their shopping experience through young eyes risk losing relevance, and growth opportunities. Meet Kaci, WSL’s summer intern ... Read more

Gen Z Is More Important Today Than Ever, 5 Reasons Why

November 23, 2022March 14, 2018 by WslAdmin

Generation Z, now one-quarter of the US population, is growing up and providing a fresh glimpse into retail’s future. Here are five factors you need to know about how this generation shops and differs from Millennials. Generation Z, those born between 1996 and 2011, represents 26% of the total population, according to Nielsen, and its roughly 72 ... Read more

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