Beauty’s Retail Reckoning: Specialty and Mass Retail Poised for Further Gains

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By Allison Collins on October 29, 2021  ||  WWD The effects of the COVID-19 pandemic have specialty retailers including Sephora and Ulta Beauty poised to gain even more market share in the U.S., experts said. How many brick-and-mortar retail stores does the beauty industry actually need? That’s the question those in the industry are asking themselves in ... Read more

Gen Z Cares But Expects Retailers to Care More

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Members of Gen Z care about social issues, but they also demand that retailers and brands make sustainable, conscious consumerism easy to achieve. We pulled Gen Z responses from two How America Shops® 2021 reports and compiled the results, to reveal a telling pattern. Do You Really Know What Gen Z Cares About? WSL’s recent How America Shops® study, “The ... Read more

20 New Shopper Trends Retailers Should Know for 2021

As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL Dictionary of Retail and Shopper ... Read more

9 Tips For Mastering The In-Store Experience

By Sarah Brown // Business of Fashion, August 08, 2018 Retail may be in flux, but beauty customers are still buying big at physical stores. Sarah Brown examines how beauty's savviest brands keep shoppers shopping. New York, United States - Earlier this summer as I was packing - at midnight, predictably - for a 7 am flight ... Read more

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