shopping life Archives - Page 3 of 7

Gen Z Cares But Expects Retailers to Care More

December 14, 2022October 19, 2021 by WslAdmin

Gen Z woman wearing mask with shopping icons floating around her - banner

Members of Gen Z care about social issues, but they also demand that retailers and brands make sustainable, conscious consumerism easy to achieve. We pulled Gen Z responses from two How America Shops® 2021 reports and compiled the results, to reveal a telling pattern. Do You Really Know What Gen Z Cares About? WSL’s recent How America Shops® study, “The ... Read more

Powerful Partnerships: What Makes Retail Alliances Work

December 14, 2022October 8, 2021 by WslAdmin

Split collage of Target and Ulta stores with center image of Ulta products at Target - banner

More big retailers are exploring alliances, with the anticipation that doubling up will double the cachet, more than double the size of the shopper basket – and create a second reason to come into the store. WSL sent its Retail Safari® scouts out to see what works and does not toward this bigger-basket goal, and ... Read more

Shopper Expectations Have Accelerated. Ready to Meet Them?

December 14, 2022August 12, 2021 by WslAdmin

Vector illustration of female shopper quickly running through multi-category aisles

People have emerged from their COVID cocoons, and this presents retailers with an unparalleled opportunity to reacquaint themselves. Here is how retailers can alter their foundations to support the accelerated expectations of more tech-enabled shoppers, who think online first and trip to the store second. Have You Met the 2021 Shopper? She’s the Same, But ... Read more

Recession, Poof! WSL Research Shows 70% are Fiscally Upbeat

December 14, 2022April 23, 2021 by WslAdmin

Woman wearing sunglasses swinging a shopping bag happily - banner

WSL’s How America Shops® research shows more than 70% of shoppers are secure or optimistic about their finances. And as the weather warms, vaccinated shoppers are more eager to return to brick stores. Here’s what retailers can do to meet the shopper’s pent-up passion to go out and spend. Talk About a Shot in the ... Read more

Beauty Spending Will Look Different in 2021

December 14, 2022March 2, 2021 by WslAdmin

Teal background with blue satin wallet wrapped in gold chain and lock - banner

By Allison Collins on February 26, 2021 || WWD “They’re calling it the she-session. That’s going to affect beauty sales, that’s going to affect the quest for value." New year, new beauty shopping habits? For several months, industry insiders have whispered predictions of a “trade down to mass,” insinuating that consumers who have been hurt by the economic fallout from ... Read more

What Will Stick for Retailers Post Pandemic and What Won’t

December 14, 2022January 11, 2021 by WslAdmin

Pair of feet in pointed shoes standing on concrete with chalk arrows and question mark drawn on the ground

During the months of the pandemic we have seen an acceleration of shopping behaviors that were already underway, while other more traditional practices are slipping away. One finding is clear: Retailers have proven how effectively they can adapt, and there is no going back. Keep Improving, Retail. The Bar is Rising. Just as no good ... Read more

20 New Shopper Trends Retailers Should Know for 2021

November 23, 2022December 21, 2020 by WslAdmin

As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL Dictionary of Retail and Shopper ... Read more

WSL’s Retail Caring Scores: What Matters to Shoppers?

November 23, 2022December 4, 2020 by WslAdmin

WSL asked shoppers to rate retailers based on measures that show how much they CARE about their customers in the midst of the pandemic. The results: Being cared for means keeping shoppers WELL, not just with sanitizers and masks, but encouraging the purchase of healthier choices and creating happy, low-stress experiences. When it Comes to ... Read more

It’s a 2020 COVID Christmas, Are People Feeling the Spirit of Giving Gifts?

November 23, 2022November 24, 2020 by WslAdmin

We know the Internet will win a bigger share of holiday shopping, but at WSL we turned our attention to whether the spirit of making lists and giving gifts is thriving -- or not. Financially Speaking 2/3 of the US shoppers are feeling financially secure or even optimistic, creating a large pool of shoppers with ... Read more

Passion for WELL Remains, 3 Tips to Capture a Booming Market

November 23, 2022October 19, 2020 by WslAdmin

Shoppers may have fallen into less-healthy eating and wellness practices during the pandemic, but those wellness values are still embedded, and shoppers are getting back on track, our latest How America Shops® report shows. Here are a few tips for how brands and retailers should be marketing WELL now. The Pandemic Changed WELLness Habits, But ... Read more

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