Values Archives

New from WSL: Winning Shoppers During Holiday Price Fright

January 10, 2023October 12, 2022 by WslAdmin

Up to 25% of all shoppers plan to spend less on major holiday purchases this year, our latest How America Shops® survey shows. However, they don’t want to be Grinches about it. Many shoppers are trying to balance their budgets while finding ways to save the season. Here is how they plan to do it, ... Read more

Dollar Chains are Setting New Standards in Happy Shopping

January 10, 2023August 25, 2022 by WslAdmin

For many shoppers, wellness doesn’t end with their minds and bodies; it extends to the entire planet – the air they breathe, the water they drink and the open spaces and oceans that surround them. Our research shows that more shoppers expect companies to accept more responsibility for sustainability. Here are examples of how Dick’s ... Read more

Help Millennials With Inflation and Bond Long-Term

December 13, 2022July 26, 2022 by WslAdmin

Millennials are the single largest shopping group to find themselves struggling due to high prices – nearly half tell us they find it hard to both pay the essential bills and buy more than the basics. Our research reveals unique characteristics of this age group that present four opportunities for improved loyalty and sales. Millennial ... Read more

Meet the Struggling Shopper – It’s Not Who You Expect

December 13, 2022June 20, 2022 by WslAdmin

Collage of young people struggling while online shopping banner

Nearly two-fifths of adult shoppers are having trouble buying the basics while covering their bills, our latest shopper research shows. This may be expected, due to a price crisis, but what we didn’t expect was the broad scope of their demographics. Retailers and brands, meet what may be the greatest challenge of 2022: The Struggling ... Read more

Improve the Store Experience Category by Category WSL Has an Index to Help!

December 13, 2022June 13, 2022 by WslAdmin

Hand placing stars down to represent categories banner

WSL recently asked thousands of shoppers what they value most in a brick-store shopping trip and what makes a good shopping experience. The answers, we learned, vary by category. So we measured how well various retailers deliver what shoppers want, by category, and reported the results in our Retailer Performance Index. Here’s how we do ... Read more

The Role of the Store in Retail 5.0 Research Report

December 13, 2022May 12, 2022 by WslAdmin

Digital connections overlaid on shoppers at the mall banner

The self-serve store has not changed since the 1950s. Tweaks have been made but the basic format of walking the aisles, squinting at the shelves to find the right item, and then waiting in line to pay has not changed in 3/4 of a century. The pandemic has drawn retailers’ attention to honing online ordering ... Read more

How 3 Big Retailers Link Sustainability to the New WELLness

December 13, 2022May 5, 2022 by WslAdmin

Recycling and sustainability retail banner

New WSL Research: Shoppers Cutting Back, Not Doing Without

December 13, 2022April 20, 2022 by WslAdmin

Our just-released How America Shops® survey synthesizes what shoppers told us about how they are responding to rising prices, and it’s more positive than you might think. Read on to learn where they are trading down on brands, the stores they are willing to sacrifice and the savvy ways they are holding off across categories ... Read more

Is This Latest Pharmacy Trend an Opportunity, or a Threat?

December 13, 2022March 23, 2022 by WslAdmin

Retail clinics, pharmacy, and virtual doctor collage

As pharmacists became distracted by other tasks that took them out-of-sight from behind the counter, shoppers increasingly turned to more accessible sources for advice. Our How America Shops® research explores the growing acceptance of online pharmacies, which challenge retailers to find their way back to their Rx shoppers. Shoppers Want Wellness Advice, But They Won’t ... Read more

Retail Leaders Predict Future Success Relies on Engagement

December 14, 2022July 13, 2021 by WslAdmin

Rainbow overlay on professional woman walking forward - banner

Retail’s future isn’t simply online or in-store – it’s in a “chameleon consumer” who moves effortlessly through complexity and change. In WSL’s latest Future Shop® podcast, top executives from the Fashion Institute of Technology and Maybelline cultivate new ideas with WSL’s CEO Wendy Liebmann on retail futurism, from the role of supply chain to “ROE.” Where ... Read more

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