Find Out How Retailers are Eliminating Packaging

The fringe movement of sustainability is moving into the mainstream, fast. Nearly 90% of your shoppers are reusing the bottles and bags their products come in, and we predict they will focus on “first-use” packaging next. The WSL “Fill’er Up” report shows how three merchants are eliminating waste and discovered the movement is well beyond ... Read more

‘Medtailing’, Medical & Retail, Is Here To Stay

BY KAREN KROLL // National Retail Federation, February 26, 2020 Changing demographics are helping drive continued interest in the mix of retail and health care. While many areas of bricks-and-mortar retailing face headwinds, one shows signs of growth and promise: health care and medical services offered within stores and shopping centers. These services extend beyond the pharmacies ... Read more

What does ‘Change Now’ Mean? 5 Shopping Shifts to Watch

Forget merchandise, Forget promotions. Forget ads. Being a part of change today means accepting that shoppers expect retail to play a fundamentally different role in their lives. And they expect it Now. Our How America Shops® report, “Change Now,” is a real-time example of how much faster change is occurring now. The controversies surrounding climate ... Read more

Macy’s Plan to Build Private Label Brands Faces Tough Odds

BY PHIL WAHBA // Fortune, February 11, 2020 Macy's wants to take more of its fate into its own hands. One of the key components of the comeback plan the struggling department store company unveiled to Wall Street last week is its ambition to turn four of its long-established in-house fashion brands—I.N.C. International Concepts, Alfani, Style & Co, and Charter ... Read more

3 Ways to Know if Your Beauty Brands are Man Enough

Men are venturing into the beauty category at a pace that could turn an unprepared brand’s hair gray. Yet while interested in the category, many men don’t know how to enter it. Our How America Shops® survey revealed three steps for getting them there – but don’t wait or you’ll be a runner up. Real ... Read more

New Mall Corporate Strategy: Health Hubs for Convenience

Massive hospital complexes are so 2015. Today’s healthcare providers have their fingers on the pulse of retail real estate and are swooping in to transform store space into exam and procedural rooms. We share some unfolding examples, and the active role retailers can play based on our consumer survey results. Malls are Replacing Checkouts with ... Read more

A New Set of Values is Changing Shopping Life

In 2020, brands and retailers are shifting their focus to paying it forward, with missions that support responsible living, global preservation, inclusion and other practices that support positive change. But how do you prioritize what will make shoppers happy? WSL’s latest How America Shops® research delves into the new shopper values. It’s 2020, Do You ... Read more

How Brands Are Rethinking Water Conservation

WWD / December 18, 2019 / By Allison Collins, Photography By George Chinsee From P&G to Owa, modern beauty brands are finding ways into the waterless beauty movement.   Are you ready for the age of powder shampoo? Waterless beauty, a small but increasingly intriguing category comprised of brands and products that think of water differently at varying points in ... Read more

The Trend Predictor: Wendy Liebmann by Fragrance Foundation

Fragrance Foundation Accords | December 12, 2019 Wendy Liebmann knows what you’re going to buy before you do. She also knows why, and where you’re going to shop for it. The Australian-born founder of WSL Strategic Retail has been conducting research and reading the tea leaves about consumer habits for more than two decades, helping ... Read more

Millie Bobby Brown Meets ‘Idol’ at the WWD Beauty Inc Awards

By Emily Dougherty, October 21, 2022 ||  BeautyInc. -  A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start feeling invisible and undervalued. This ... Read more

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