Flagships Archives

The Store as a Wellness Journey: House of Rituals

The Store as a Wellness Journey Report Banner featuring display in a House of Rituals store

Founded in 2000, Dutch retailer, Rituals, was the first brand to combine luxury Home and Body care. Rituals has over 650 stores, plus distribution in over 2,000 luxury department stores across 37 countries. In honor of its 20th anniversary, Rituals opened a 16,000 square-foot flagship store, The House of Rituals, in its hometown, Amsterdam, Netherlands. ... Read more

The Store of the Future: A Community Hub

Kids Foot Locker and Adidas present the Store of the Future: a Community Hub where shoppers socialize, experience a brand, and shop together. In a digital world, shoppers are looking for a human store and a happy shopping experience. Kids Foot Locker’s House of Play in Dallas, Texas and Adidas’ flagship in Berlin, Germany validate ... Read more

Hy-Vee: The Best of What’s Next

In September 2021, grocery retailer Hy-Vee opened a futuristic prototype in Grimes, IA that reimagines the grocery shopping experience. It is a phygital destination that includes Scan & Go checkout, digital kiosks to locate items in store or order online, digital shelf labels, recipes, curbside pickup for fast meal orders, wellness support, and so much more. A reimagined floorplan ... Read more

Victoria’s Secret: From Aspirational to Inclusive

For much of its history, Victoria’s Secret represented an aspirational definition of femininity and sexy. Now, it is on a mission to expand its definition of sexy – and become every woman’s biggest advocate. The transformation from aspirational to inclusive started with a makeover of imagery in its brick-and-mortar stores, including its Fifth Avenue flagship. ... Read more

The World Largest Store: Macy’s Herald Square

On Monday, June 22, the world's largest store, Macy’s Herald Square Flagship reopened in NYC. WSL has scouted Macy’s in different cities to see how the department store compares in each location. In this deck, we share how this sprawling 2.5 million square foot store, spanning 11 floors, reopened safe shopping and omnichannel services. Macy’s had an ... Read more

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