beauty Archives - Page 2 of 5

The Clock is Ticking on Livestreaming and D2C. Are You In?

December 14, 2022December 10, 2021 by WslAdmin

Young woman live steaming makeup products on social media banner

How America Shops® surveys of thousands of shoppers and our most recent study reveal nearly half of young consumers have already purchased directly from a brand. We dug deeper into the implications of direct-to-consumer trips, including livestreaming, and discovered a territory rich in retail opportunities. We share examples, here. The Newest Channel in Retail is ... Read more

The Human Store: How Hy-Vee, Nordstrom, Victoria’s Secret and Camp Do it

December 14, 2022November 24, 2021 by WslAdmin

Adults and their kids exploring colorful, interactive store exhibit banner

Among the reinvented retail formats we have seen that meet post-pandemic shopper expectations, few resonate as deeply as the efforts by some retailers and brands to create authentic, human experiences. What does this mean? From our recent Future Shop® podcast, WSL leaders explain what makes a “human store,” with boots-on-the-ground, Retail Safari® examples. Your Store ... Read more

Beauty’s Retail Reckoning: Specialty and Mass Retail Poised for Further Gains

December 14, 2022November 2, 2021 by WslAdmin

White shopping bag with several beauty brands and retailers names drawn over it - banner

By Allison Collins on October 29, 2021 || WWD The effects of the COVID-19 pandemic have specialty retailers including Sephora and Ulta Beauty poised to gain even more market share in the U.S., experts said. How many brick-and-mortar retail stores does the beauty industry actually need? That’s the question those in the industry are asking themselves in ... Read more

Gen Z Cares But Expects Retailers to Care More

December 14, 2022October 19, 2021 by WslAdmin

Gen Z woman wearing mask with shopping icons floating around her - banner

Members of Gen Z care about social issues, but they also demand that retailers and brands make sustainable, conscious consumerism easy to achieve. We pulled Gen Z responses from two How America Shops® 2021 reports and compiled the results, to reveal a telling pattern. Do You Really Know What Gen Z Cares About? WSL’s recent How America Shops® study, “The ... Read more

Powerful Partnerships: What Makes Retail Alliances Work

December 14, 2022October 8, 2021 by WslAdmin

Split collage of Target and Ulta stores with center image of Ulta products at Target - banner

More big retailers are exploring alliances, with the anticipation that doubling up will double the cachet, more than double the size of the shopper basket – and create a second reason to come into the store. WSL sent its Retail Safari® scouts out to see what works and does not toward this bigger-basket goal, and ... Read more

Are You Honest Enough for Shoppers? 5 Steps to Get There

December 14, 2022September 22, 2021 by WslAdmin

Pink and red banner featuring statistics on what shoppers want retailers to be honest about

We asked shoppers to speak their truths about what they buy, how and why, and learned this: They expect the companies they purchase from to take responsibility for social change and to authentically PROVE it. In short, companies must “show” they are more sustainable, fair and community-focused – across all the media their customers use. Here ... Read more

Beauty Breaks Barriers in Health, Safety and Innovation

December 14, 2022March 4, 2021 by WslAdmin

Collage of beauty stores in Mumbai, Sydney, and Ginza - banner

Shoppers have been inspiring remarkable retail innovations across categories, but in few areas are the results as noteworthy as in beauty’s healthy, safety and digitally progressive experiences. WSL’s Virtual Retail Safari® Open Call Event, scheduled for March 11, captures the most visionary and shopper-inspired examples. Healthy Beauty is an Exercise in Getting it Right For years, ... Read more

Beauty Spending Will Look Different in 2021

December 14, 2022March 2, 2021 by WslAdmin

Teal background with blue satin wallet wrapped in gold chain and lock - banner

By Allison Collins on February 26, 2021 || WWD “They’re calling it the she-session. That’s going to affect beauty sales, that’s going to affect the quest for value." New year, new beauty shopping habits? For several months, industry insiders have whispered predictions of a “trade down to mass,” insinuating that consumers who have been hurt by the economic fallout from ... Read more

Extraordinary Sustainability: 5 Retail Safari® Examples

December 14, 2022February 9, 2021 by WslAdmin

Dynamic collage of sustainability signs and interactions at beauty retailers

WSL’s research shows that shoppers have long felt sustainability is a cause worth spending more for. Now retailers are taking that value-driven purpose from ordinary to extraordinary, and driving even more shoppers toward sustainability. Here, we share five examples from our Retail Safari® tours. Shoppers Sought Sustainable Retail, Now It’s Seeking Them Sustainability is becoming ... Read more

Beauty Industry Execs Applaud Walgreens CEO Choice

December 14, 2022February 1, 2021 by WslAdmin

By Allison Collins and Jenny B. Fine on January 28, 2021 || WWD As consumers come into Walgreens' doors, there's opportunity to evolve the beauty department, sources said. Walgreens Boots Alliance is slated to play an integral part in the U.S. rollout of the coronavirus vaccine, and it’ll be doing so under a new chief executive officer — Rosalind “Roz” Brewer. With the appointment, ... Read more

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