Brands Archives - Page 2 of 8

New WSL Research: Shoppers Cutting Back, Not Doing Without

December 13, 2022April 20, 2022 by WslAdmin

Our just-released How America Shops® survey synthesizes what shoppers told us about how they are responding to rising prices, and it’s more positive than you might think. Read on to learn where they are trading down on brands, the stores they are willing to sacrifice and the savvy ways they are holding off across categories ... Read more

Is This Latest Pharmacy Trend an Opportunity, or a Threat?

December 13, 2022March 23, 2022 by WslAdmin

Retail clinics, pharmacy, and virtual doctor collage

As pharmacists became distracted by other tasks that took them out-of-sight from behind the counter, shoppers increasingly turned to more accessible sources for advice. Our How America Shops® research explores the growing acceptance of online pharmacies, which challenge retailers to find their way back to their Rx shoppers. Shoppers Want Wellness Advice, But They Won’t ... Read more

Livestreaming in the U.S.A.? Learnings from China

December 13, 2022February 4, 2022 by WslAdmin

From Nordstrom to Petco, a blend of merchants hosted livestream shopping events in 2021, and the U.S. livestream sales were estimated to reach $11 billion by year’s end. Yet just 16% of U.S. shoppers purchased from livestreams in 2021, our How America Shops® research shows. In China, two-thirds of consumers said they bought something via ... Read more

You Want to Follow the Shopper Into 2022? Here Are Four Paths

December 13, 2022January 26, 2022 by WslAdmin

Paths to follow shoppers into 2022 collage

As 2021 passed the baton to 2022, we at WSL reflected on all the behaviors being passed along as well, and the directions these unfolding paths to purchase will take in 2022. Then we combed through our How America Shops® research and narrowed these paths down to four practices that we deem as Retail Safari® ... Read more

Gen Z is Waiting for You. Are You Coming?

December 13, 2022January 6, 2022 by WslAdmin

Gen Z girls shopping and smartphone with social media icons collage

If retailers and brands want to keep the lucrative, tech-raised shoppers of Gen Z, they need to come all the way to them. Due to technological imprinting, Gen Z’s innate expectations as shoppers far exceed those of other generations, and it presents new challenges, our How America Shops® research shows. So, here are the opportunities. ... Read more

The Clock is Ticking on Livestreaming and D2C. Are You In?

December 14, 2022December 10, 2021 by WslAdmin

Young woman live steaming makeup products on social media banner

How America Shops® surveys of thousands of shoppers and our most recent study reveal nearly half of young consumers have already purchased directly from a brand. We dug deeper into the implications of direct-to-consumer trips, including livestreaming, and discovered a territory rich in retail opportunities. We share examples, here. The Newest Channel in Retail is ... Read more

The Human Store: How Hy-Vee, Nordstrom, Victoria’s Secret and Camp Do it

December 14, 2022November 24, 2021 by WslAdmin

Adults and their kids exploring colorful, interactive store exhibit banner

Among the reinvented retail formats we have seen that meet post-pandemic shopper expectations, few resonate as deeply as the efforts by some retailers and brands to create authentic, human experiences. What does this mean? From our recent Future Shop® podcast, WSL leaders explain what makes a “human store,” with boots-on-the-ground, Retail Safari® examples. Your Store ... Read more

The MedMall Delivers the Convenient Healthcare Shoppers/Patients Demand

December 14, 2022November 9, 2021 by WslAdmin

Collage of retailers that feature medmalls and retail pharmacy - banner

As stores leave malls and shopper/patients demand more convenient medical care, what could be more convenient than healthcare in the local mall? The Big Business of WELL movement is becoming the anchor in malls across the country, seizing the opportunity presented by empty retail space. WSL runs a temperature check on “MedTail” to help you ... Read more

Beauty’s Retail Reckoning: Specialty and Mass Retail Poised for Further Gains

December 14, 2022November 2, 2021 by WslAdmin

White shopping bag with several beauty brands and retailers names drawn over it - banner

By Allison Collins on October 29, 2021 || WWD The effects of the COVID-19 pandemic have specialty retailers including Sephora and Ulta Beauty poised to gain even more market share in the U.S., experts said. How many brick-and-mortar retail stores does the beauty industry actually need? That’s the question those in the industry are asking themselves in ... Read more

Gen Z Cares But Expects Retailers to Care More

December 14, 2022October 19, 2021 by WslAdmin

Gen Z woman wearing mask with shopping icons floating around her - banner

Members of Gen Z care about social issues, but they also demand that retailers and brands make sustainable, conscious consumerism easy to achieve. We pulled Gen Z responses from two How America Shops® 2021 reports and compiled the results, to reveal a telling pattern. Do You Really Know What Gen Z Cares About? WSL’s recent How America Shops® study, “The ... Read more

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