Digital Archives - Page 3 of 6

Are You Honest Enough for Shoppers? 5 Steps to Get There

December 14, 2022September 22, 2021 by WslAdmin

Pink and red banner featuring statistics on what shoppers want retailers to be honest about

We asked shoppers to speak their truths about what they buy, how and why, and learned this: They expect the companies they purchase from to take responsibility for social change and to authentically PROVE it. In short, companies must “show” they are more sustainable, fair and community-focused – across all the media their customers use. Here ... Read more

Retail Leaders Predict Future Success Relies on Engagement

December 14, 2022July 13, 2021 by WslAdmin

Rainbow overlay on professional woman walking forward - banner

Retail’s future isn’t simply online or in-store – it’s in a “chameleon consumer” who moves effortlessly through complexity and change. In WSL’s latest Future Shop® podcast, top executives from the Fashion Institute of Technology and Maybelline cultivate new ideas with WSL’s CEO Wendy Liebmann on retail futurism, from the role of supply chain to “ROE.” Where ... Read more

7 Trips from 7 Explorers: WSL’s Best Retail Roundup

December 14, 2022June 24, 2021 by WslAdmin

Back of a woman's head with colorful thinking and star icons around her - banner

WSL’s experts are committed to examining retail strategies, but we’re regular shoppers, too. So what does the Shopping Life® look like through the eyes of an experienced retail explorer? We share what shoppers told us they expect in the store now, and our own best shopping experiences so far in 2021. How Do We Define ... Read more

Brands Lose Loyalty Online

December 14, 2022May 19, 2021 by WslAdmin

Online grocery sales soared by 54% in 2020, creating logistical challenges, but also unintended consequences for brands. As we learn here, buying CPG online raises a loyalty concern for brands. Shoppers surveyed for WSL’s How America Shops® research said they are far more likely to switch brands online than in-store. We delve into the research the ... Read more

What Will Stick for Retailers Post Pandemic and What Won’t

December 14, 2022January 11, 2021 by WslAdmin

Pair of feet in pointed shoes standing on concrete with chalk arrows and question mark drawn on the ground

During the months of the pandemic we have seen an acceleration of shopping behaviors that were already underway, while other more traditional practices are slipping away. One finding is clear: Retailers have proven how effectively they can adapt, and there is no going back. Keep Improving, Retail. The Bar is Rising. Just as no good ... Read more

20 New Shopper Trends Retailers Should Know for 2021

November 23, 2022December 21, 2020 by WslAdmin

As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL Dictionary of Retail and Shopper ... Read more

Online Retail is Falling Flat – Here’s How to Give it Life

November 23, 2022November 5, 2020 by WslAdmin

So far, e-commerce has gotten away with just being fast and functional. But in this pandemic, as more shoppers gravitate toward online purchases out of necessity or convenience, it needs to prove it can connect with shoppers more personally. Here are two common-sense ways retailers and brands can engage emotionally, with insights derived from WSL’s ... Read more

These CPG Categories are Going to See a Big Online Lift

November 23, 2022July 20, 2020 by WslAdmin

Our research indicates that online shopping for basics, including groceries, will continue to lift as more customers are won over by the channel’s safety, price, and ease. People who bought the basic groceries and health products online as a result of the pandemic tell us about their experience and their future plans. One new long-term ... Read more

Can Retailers and Brands Meet Online Shopper Expectations?

November 23, 2022April 8, 2020 by WslAdmin

COVID-19 is causing an unprecedented number of shoppers to order basic goods for delivery, and many have never before purchased these categories online. What is their experience? Will they be omni grocery shoppers in a post-COVID-19 world? The results from our report, How America Shops® in a COVID-19 Crisis. Online Orders are at Record Levels. ... Read more

Caring During COVID-19 Crisis: Learning from Costco, CVS, Alibaba and Others

November 23, 2022March 18, 2020 by WslAdmin

The most important acts retailers and brands can take while scrambling to adapt to the COVID-19 epidemic are acts of kindness. Based on the results of our recent “Caring Score” research, shoppers are most likely to stick to those retailers and brands that are proving now that they care about their workers and communities. From ... Read more

Thank you for your message.

Subscribe to our Shopper & Retail Trend Alerts.

Thanks for signing up!

Tells us a bit about you.

Thank you. Check your inbox.

How can we help you?

Thank you for your message.

Thanks for signing up`!`

Thank you. `Check your inbox.`