fashion Archives

Amazon Style’s Phygital Store: What It Means Beyond Apparel

January 10, 2023September 14, 2022 by WslAdmin

Will Amazon’s first phygital clothing store, Amazon Style, encourage a shakeup in other CPG categories? We know from covering retail for decades that what starts in one category extends to other, unexpected areas, so we sent our retail scout to explore. Here’s what she learned. Amazon Is Ready to Restyle Retail, Again The premier of ... Read more

Gen Z is Waiting for You. Are You Coming?

December 13, 2022January 6, 2022 by WslAdmin

Gen Z girls shopping and smartphone with social media icons collage

If retailers and brands want to keep the lucrative, tech-raised shoppers of Gen Z, they need to come all the way to them. Due to technological imprinting, Gen Z’s innate expectations as shoppers far exceed those of other generations, and it presents new challenges, our How America Shops® research shows. So, here are the opportunities. ... Read more

The Human Store: How Hy-Vee, Nordstrom, Victoria’s Secret and Camp Do it

December 14, 2022November 24, 2021 by WslAdmin

Adults and their kids exploring colorful, interactive store exhibit banner

Among the reinvented retail formats we have seen that meet post-pandemic shopper expectations, few resonate as deeply as the efforts by some retailers and brands to create authentic, human experiences. What does this mean? From our recent Future Shop® podcast, WSL leaders explain what makes a “human store,” with boots-on-the-ground, Retail Safari® examples. Your Store ... Read more

Will Shoppers Surge to Re-opened Retail? Probably Not

November 23, 2022June 10, 2020 by WslAdmin

Sales signs may not be enough to bring shoppers into reopened stores. Two mighty forces are working against a resurgence of store traffic: One is the risk of contracting COVID-19, which will keep many shoppers away; the second will be how shoppers rethink spending after being unemployed or furloughed for months. Our Retail Safari® scouts ... Read more

Gen Z is Already Telling You How They are Changing Wellness. Get Ahead!

November 23, 2022July 30, 2019 by WslAdmin

It will be five years before retailers and brands experience the full economic force of Gen Z, but already this group of shoppers is dropping hints of how things are going to change. And a lot of that change involves their perceptions of wellness. Here’s a heads-up, from our How America Shops® research. Gen Z ... Read more

Costco Quietly Becomes a Destination for Clothes

November 23, 2022July 2, 2019 by WslAdmin

By Abha Bhattarai // The Washington Post, July 1 2019 Kelly Davis has started doing something she once considered unthinkable: buying clothes at Costco. The 31-year-old had long resisted the warehouse chain’s clothing aisle; it just felt weird buying dresses and shirts at the same place she bought groceries. Plus, she said, “It’s where my mom shops." ... Read more

The WSL List: Retailers That Stand Out, For Better & Worse

November 23, 2022February 13, 2019 by WslAdmin

It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak peek. Welcome to 2019, when ... Read more

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