gen z Archives - Page 2 of 4

Gen Z is Waiting for You. Are You Coming?

December 13, 2022January 6, 2022 by WslAdmin

Gen Z girls shopping and smartphone with social media icons collage

If retailers and brands want to keep the lucrative, tech-raised shoppers of Gen Z, they need to come all the way to them. Due to technological imprinting, Gen Z’s innate expectations as shoppers far exceed those of other generations, and it presents new challenges, our How America Shops® research shows. So, here are the opportunities. ... Read more

The Clock is Ticking on Livestreaming and D2C. Are You In?

December 14, 2022December 10, 2021 by WslAdmin

Young woman live steaming makeup products on social media banner

How America Shops® surveys of thousands of shoppers and our most recent study reveal nearly half of young consumers have already purchased directly from a brand. We dug deeper into the implications of direct-to-consumer trips, including livestreaming, and discovered a territory rich in retail opportunities. We share examples, here. The Newest Channel in Retail is ... Read more

The Human Store: How Hy-Vee, Nordstrom, Victoria’s Secret and Camp Do it

December 14, 2022November 24, 2021 by WslAdmin

Adults and their kids exploring colorful, interactive store exhibit banner

Among the reinvented retail formats we have seen that meet post-pandemic shopper expectations, few resonate as deeply as the efforts by some retailers and brands to create authentic, human experiences. What does this mean? From our recent Future Shop® podcast, WSL leaders explain what makes a “human store,” with boots-on-the-ground, Retail Safari® examples. Your Store ... Read more

Gen Z Cares But Expects Retailers to Care More

December 14, 2022October 19, 2021 by WslAdmin

Gen Z woman wearing mask with shopping icons floating around her - banner

Members of Gen Z care about social issues, but they also demand that retailers and brands make sustainable, conscious consumerism easy to achieve. We pulled Gen Z responses from two How America Shops® 2021 reports and compiled the results, to reveal a telling pattern. Do You Really Know What Gen Z Cares About? WSL’s recent How America Shops® study, “The ... Read more

Powerful Partnerships: What Makes Retail Alliances Work

December 14, 2022October 8, 2021 by WslAdmin

Split collage of Target and Ulta stores with center image of Ulta products at Target - banner

More big retailers are exploring alliances, with the anticipation that doubling up will double the cachet, more than double the size of the shopper basket – and create a second reason to come into the store. WSL sent its Retail Safari® scouts out to see what works and does not toward this bigger-basket goal, and ... Read more

Are You Honest Enough for Shoppers? 5 Steps to Get There

December 14, 2022September 22, 2021 by WslAdmin

Pink and red banner featuring statistics on what shoppers want retailers to be honest about

We asked shoppers to speak their truths about what they buy, how and why, and learned this: They expect the companies they purchase from to take responsibility for social change and to authentically PROVE it. In short, companies must “show” they are more sustainable, fair and community-focused – across all the media their customers use. Here ... Read more

WSL Dives Into Gen Z: The Categories & Retailers They Shop

December 14, 2022June 9, 2021 by WslAdmin

Two Gen Z teens having fun rolling around in a shopping cart - banner

Retailers and brands know a lot about how Gen Z shops, generally, but what about the ways they prioritize certain categories over others? From WSL report, “Gen Z: The Next Shopper Revolution,” here are a few category insights that surprised us. What Does Gen Z Want More, Enhanced Water or Yogurt? We’ve all been studying ... Read more

Extraordinary Sustainability: 5 Retail Safari® Examples

December 14, 2022February 9, 2021 by WslAdmin

Dynamic collage of sustainability signs and interactions at beauty retailers

WSL’s research shows that shoppers have long felt sustainability is a cause worth spending more for. Now retailers are taking that value-driven purpose from ordinary to extraordinary, and driving even more shoppers toward sustainability. Here, we share five examples from our Retail Safari® tours. Shoppers Sought Sustainable Retail, Now It’s Seeking Them Sustainability is becoming ... Read more

20 New Shopper Trends Retailers Should Know for 2021

November 23, 2022December 21, 2020 by WslAdmin

As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL Dictionary of Retail and Shopper ... Read more

Gen Z is Redefining Wellness: 4 Must-Know Findings

November 23, 2022April 3, 2020 by WslAdmin

The youngest shoppers, Gen Z approach the wellness movement differently than Millennials because they never had to learn it. Rather, they were born into a world aware of the products and habits that are bad for them, and the choices that are healthier. Now, in the wake of the COVID-19 pandemic, how brands and retailers ... Read more

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