Remember December, when so many people resolved to include holistic wellness in their foods, products, and activities? The pandemic sidelined the healthy-living movement for many, but now, after several months of sheltering-in-place, shoppers are reclaiming the concept of personal and family wellness in all they do. Here’s how retail stores can help. Shoppers Are So ... Read more
We could take some encouragement from the recent jump in retail sales, but let’s keep it measured. WSL’s research shows as many as half of Americans remain pessimistic about their financial security, depending on socioeconomic conditions. That figure is likely to rise as unemployment and stimulus checks dry up. Our latest How America Shops® research ... Read more
Helena Foulkes is a rare retail titan. She has spearheaded dramatic transformation as both the former president of CVS Pharmacy, and as CEO of luxury brand Hudson’s Bay Co, and she is a board member at Home Depot. As a cross-channel retail leader, Foulkes has learned how to manage a crisis in real-time. Here, she ... Read more
As pandemic-related business restrictions ease and retailers reopen, they will be evaluated by how much they show they care about protecting their shoppers. Retailers have an immense responsibility for the attitude and presentation of their stores, in addition to the safety of all inside. We took a few shopping trips and found some good examples, ... Read more
Consumers have been trying to minimize stress for some time, including in their shopping trips. Now COVID-19 has added an unpredicted level of complexity and angst to that pursuit. We looked into how brands and retailers are easing stress among pandemic-minded shoppers, and came back with three guidelines. Shoppers Need Mental Therapy. How are You ... Read more
The youngest shoppers, Gen Z approach the wellness movement differently than Millennials because they never had to learn it. Rather, they were born into a world aware of the products and habits that are bad for them, and the choices that are healthier. Now, in the wake of the COVID-19 pandemic, how brands and retailers ... Read more
Our research shows that brand loyalty is low, while the demand for sustainable practices is accelerating. We see the shopper’s attention to sustainability in their preferences for clean ingredients, recycling and re-using, and their attention will quickly extend to product packaging. That presents an opportunity: brands and retailers should use sustainable packaging to rebuild customer ... Read more
The most important acts retailers and brands can take while scrambling to adapt to the COVID-19 epidemic are acts of kindness. Based on the results of our recent “Caring Score” research, shoppers are most likely to stick to those retailers and brands that are proving now that they care about their workers and communities. From ... Read more
The fringe movement of sustainability is moving into the mainstream, fast. Nearly 90% of your shoppers are reusing the bottles and bags their products come in, and we predict they will focus on “first-use” packaging next. The WSL “Fill’er Up” report shows how three merchants are eliminating waste and discovered the movement is well beyond ... Read more
Forget merchandise, Forget promotions. Forget ads. Being a part of change today means accepting that shoppers expect retail to play a fundamentally different role in their lives. And they expect it Now. Our How America Shops® report, “Change Now,” is a real-time example of how much faster change is occurring now. The controversies surrounding climate ... Read more
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