Gen Z Finds Its Own Unique Path to Purchase

Sometimes it’s a new path, sometimes it’s an old one. Here’s a very personal, Gen Z, view of shopping that underscores how fresh and new even long-term retail practices are to young consumers. Retailers that do not see their shopping experience through young eyes risk losing relevance, and growth opportunities. Meet Kaci, WSL’s summer intern ... Read more

The Miss with Walmart’s Jetblack

By Candace Corlett // President at WSL  Watching Walmart has become my new entertainment (along with Broadway theater, Mr. Robot, Westworld, Suits, and my grandson, Baby James Jordan.) I am watching this brilliant example of how a long stretch of losses (9 quarters of poor sales performance at Walmart) energized this company that had become ... Read more

Beauty Seeks Role in Future of Drugstores

By Faye Brookman |  WWD Article - April 20, 2018 Pharmacy, in-store clinics and other health-care initiatives are altering the drugstore retailing landscape. What role will beauty play as drugstores evolve to a more health care-centric format? The question is whether CVS’ $69 billion acquisition of health insurance giant Aetna; Walgreens’ partnership with insurer UnitedHealthcare, ... Read more

Shoppers Want Respect, Not Discounts | 7 Brands that Deliver

Shoppers yearn for retailers that deliver respect, but our research shows only a handful deliver it the way shoppers want it. What are they doing right? We explore several examples of retail companies that succeed in winning the shopper’s respect. When the shopper wants to be put first, she goes to Aldi. Or Amazon or ... Read more

Gen Z Is More Important Today Than Ever, 5 Reasons Why

Generation Z, now one-quarter of the US population, is growing up and providing a fresh glimpse into retail’s future. Here are five factors you need to know about how this generation shops and differs from Millennials. Generation Z, those born between 1996 and 2011, represents 26% of the total population, according to Nielsen, and its roughly 72 ... Read more

More Brands Checking Into Hospitality & Fitness, Should You?

There is no longer a routine path to purchase, so retailers and brands are breaking their own molds. Among the trends: Many are turning to fitness and hospitality in the latest bid to shape-shift into what shoppers want their stores to be. We’ve reported before that shoppers are increasingly ditching their shopping routines. The latest piece of ... Read more

Are You Getting In The Shopper’s Way? If Not, It’s Time

Shoppers demand to make purchases in different ways, and those different ways are changing. To cross their paths, a merchant needs to connect with shoppers in the fleeting moments when they may be considering a purchase. Here are three ways to do so. The shopper left for the store as focused as a missile, but something en ... Read more

How to Replace The Holiday Hype with Happiness

Try what retailers may; the days of shoppers turning into last-minute Christmas fairies are fading. Holiday shopping behavior is now like everyday behavior, and shoppers just want to combine it into their regular activities. A few guiding trends can help brands prepare. The trees have been up since September and the carols were playing before ... Read more

Bloomingdale’s Bets Big on Millennials Beauty with Glowhaus Concept

By Ellen Thomas on August 17, 2017  |  WWD Article Eight-hundred products from 30 brands are going into a Millennial-targeted beauty department, located on the retailer’s contemporary floor. Does Bloomingdale’s hold the master plan to bring Millennials back to department store beauty counters? Not quite — instead, the retailer is bringing beauty to the selfie ... Read more

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