Online Retail is Falling Flat – Here’s How to Give it Life

So far, e-commerce has gotten away with just being fast and functional. But in this pandemic, as more shoppers gravitate toward online purchases out of necessity or convenience, it needs to prove it can connect with shoppers more personally. Here are two common-sense ways retailers and brands can engage emotionally, with insights derived from WSL’s ... Read more

Retail Clinics Need to Pick Up the Pace to Stay Relevant

Following the path to share in The Big Business of WELL, retail chains are making space for healthcare clinics, but their rollout plans are too long, and also need to account for the new dimension in healthcare: telehealth conferencing.  Retailer Health Centers are Moving at an Anemic Rate CVS and Target launched the MinuteClinic, and ... Read more

Passion for WELL Remains, 3 Tips to Capture a Booming Market

Shoppers may have fallen into less-healthy eating and wellness practices during the pandemic, but those wellness values are still embedded, and shoppers are getting back on track, our latest How America Shops® report shows. Here are a few tips for how brands and retailers should be marketing WELL now. The Pandemic Changed WELLness Habits, But ... Read more

How Retailers Can Show the Love this Holiday Season

Gifting is how we show love, and many are feeling love and gratitude this year. So WSL expects shoppers will want to give and give this holiday season. Three findings from our new How America Shops® survey suggests retailers need a new approach to holiday marketing in 2020. How Are You Preparing to Show the ... Read more

How To Be An Advocate: WE Move Forward

The WE Mission is to enhance the future, develop talent across generations and advance health and wellness. WE Move Forward Panel Series is focused on championing representation and providing mentorship and support for African American women, our greater community at large, and all women and men who want to stand as allies for racial justice and equity. ... Read more

4 Steps to Win Shoppers by Showing You Care, from Neurologist Dr. Gayatri Devi

The path to connecting with your shoppers requires showing you care about them, and that goes well beyond keeping them safe. Here are 4 tips on how to show you care from leading neurologist Dr. Gayatri Devi. Shoppers have got pandemic life down, but is that enough? The frenzy of the first six months of ... Read more

How Do Retailers Win Minorities’ Trust? By Doing Something

It’s easy for retailers to say they care about Black customers, but what are they doing to prove it in the store every day? This issue is more pressing now as the pandemic, racial strife and financial concerns heighten stress among all shoppers and store workers. For our latest How America Shops® research, we asked ... Read more

Shoppers are Taking Back WELL: 5 Ways Retail Can Help

Remember December, when so many people resolved to include holistic wellness in their foods, products, and activities? The pandemic sidelined the healthy-living movement for many, but now, after several months of sheltering-in-place, shoppers are reclaiming the concept of personal and family wellness in all they do. Here’s how retail stores can help. Shoppers Are So ... Read more

Developing African American Talent in our Industry: WE Move Forward

The WE Mission is to enhance the future, develop talent across generations and advance health and wellness. WE recognize that change starts with asking questions, educating ourselves and continuing the conversation.  This has prompted us to lead a four-part live video panel series called, “WE Move Forward.”    WE Move Forward Panel Series is focused on ... Read more

These CPG Categories are Going to See a Big Online Lift

Our research indicates that online shopping for basics, including groceries, will continue to lift as more customers are won over by the channel’s safety, price, and ease. People who bought the basic groceries and health products online as a result of the pandemic tell us about their experience and their future plans. One new long-term ... Read more

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