Shoppers Say: Inflated Prices are Here to Stay

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Shoppers are adjusting their shopping behaviors and budgets for the long haul as 90% expect the high inflation prices they are experiencing today to be around for a long time to come. Over 2/5 of shoppers are cutting back on how they spend in order to cover their basic bills like utilities and housing and groceries, with adjustments that ... Read more

The Next Wellness Frontier

Will WELLness ever mean the same thing again? So much disruption: digital access, shifting trust, more products, more services… but the pandemic was not the only catalyst for change. In this report we sort out the opportunities for The Next WELLness Frontier. The Next Frontier of WELLness will be defined by new strategies: Fragmented categories: It ... Read more

Struggling Shoppers!

This report is the second in our series designed to give retailers and brands a better understanding of the impact of rising prices on shoppers - their demographics, buying behaviors and the changes they’ve made - so that you will be equipped to meet their shopping needs and budget. No shopper left behind. In our ... Read more

The Role of the Store in Retail 5.0

The Role of the Store in Retail 5.0 Banner featuring shoppers at the mall with digital connection icons overlaid
The self-serve store has not changed since the 1950s. Tweaks have been made but the basic format of walking the aisles, squinting at the shelves to find the right item, and then waiting in line to pay has not changed in 3/4 of a century. The pandemic has drawn retailers’ attention to honing online ordering ... Read more

Rising Prices Everywhere

Rising Prices Everywhere Report Banner featuring upward diagonal arrows overlaid on collage of shoppers
Higher prices on everything from carryout tacos to gas in the car have gotten shoppers’ attention, and 85% have had to rethink their spending. The new WSL report, Rising Prices Everywhere, prepares you to respond by knowing where your category is on the shoppers’ “cut back” list. This report ranks 22 consumer product categories, on the shoppers’ cut ... Read more

Future Shop 2022-24: From Chaos Comes Clarity

Future Shop 2022-24: From Chaos Comes Clarity banner featuring woman with covid particles floating around her head
WSL’s annual forecast on where shoppers are headed and what companies need to focus on in the coming 18 - 24 months. Based on WSL's How America Shops® research, Future Shop reveals: How shoppers have been transformed by the pandemic (and not) Where and how they're shopping (It's not only the Internet) The ‘next’ store evolution (revolution) ... Read more

My Random Shopping Life

My Random Shopping Life Report Banner featuring person touching colorful overlaid buttons on a screen
The evidence is all around us - shopping is becoming more and more digital. For some, buying online has become a way of life… their primary method of getting the shopping done, regardless of whether it’s the weekly grocery trip, the quick fill-in trip for tonight’s dinner or the impulse purchase of a luxury item.  For ... Read more

Shoppers Reveal Many Paths to Purchase

Shoppers Reveal Many Paths to Purchase Report Banner featuring vector illustrations of diverse people conversing in rounded boxes
Shoppers had been self-solving to make CPG easier and faster to shop since 2016.  Then the pandemic allowed more shoppers to become expert online shoppers at their favorite chains.  In this report, we look at the emerging, unintended consequences for brands -- more brand switching online, more pre-shopping online offset by shoppers willing to pay more for ... Read more

Shopping Next: What Will Stick or Slip

Shopping Next: What Will Stick or Slip Report Banner featuring vector illustration of road with various shopping related icons
March 2020: Every aspect of life was turned upside down – Work-life, School life, Home Life, and certainly Shopping Life®. Nine months later, in November 2020, WSL studied shoppers to understand which shopping habits learned during the pandemic will stick going forward, and which will slip away, which social and product values shoppers will continue to ... Read more

RESET The Big Business of WELL

RESET The Big Business of Well banner featuring vector illustration of title with finger pointing at reset symbol
This new report delivers two important findings to help you “Reset” your WELL opportunity. Strong WELLness habits were in place before COVID-19, and shoppers will continue to prioritize immunity, hydration, “free from” products and looking healthy.  Some may take awhile to get back into their routine, but they will.  The Reset WELL challenge is to ... Read more

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