The COVID-19 retail rollercoaster. Israel was one of the first countries to issue “stay at home” orders back in February and one of the first to begin reopening in mid-May. Zack, our Israel Scout, noted that shortly after full reopening (including retail, restaurants, salons) cases spiked then declined again. What should we anticipate and how ... Read more
Sales signs may not be enough to bring shoppers into reopened stores. Two mighty forces are working against a resurgence of store traffic: One is the risk of contracting COVID-19, which will keep many shoppers away; the second will be how shoppers rethink spending after being unemployed or furloughed for months. Our Retail Safari® scouts ... Read more
As pandemic-related business restrictions ease and retailers reopen, they will be evaluated by how much they show they care about protecting their shoppers. Retailers have an immense responsibility for the attitude and presentation of their stores, in addition to the safety of all inside. We took a few shopping trips and found some good examples, ... Read more
Consumers have been trying to minimize stress for some time, including in their shopping trips. Now COVID-19 has added an unpredicted level of complexity and angst to that pursuit. We looked into how brands and retailers are easing stress among pandemic-minded shoppers, and came back with three guidelines. Shoppers Need Mental Therapy. How are You ... Read more
In this CEW Free Webinar, Wendy Liebmann shares how shopper attitudes and behaviors are dynamically changing as we transition from a health crisis to a financial crisis, including implications, emerging issues, and opportunities, all helping to lay the groundwork for The Next Normal. If you’d like to learn more about WSL’s ongoing series of How ... Read more
More shoppers, uncertain of their financial security in the COVID-19 crisis, are cutting back on spending and avoiding even the temptation to buy unnecessary items. Old staples are new no-no’s, so a new burden is on retailers and brands to help shoppers feel good about the spending choices they do make. Here’s what our own ... Read more
WSL’s concern continues to be with our friends, family, brands and retailers alike as the world manages this health crisis and transitions to a financial crisis. We are committed to helping you understand Shopping Life® now and what you should be thinking about for the future. If you’re a How America Shops® contract client, you ... Read more
The youngest shoppers, Gen Z approach the wellness movement differently than Millennials because they never had to learn it. Rather, they were born into a world aware of the products and habits that are bad for them, and the choices that are healthier. Now, in the wake of the COVID-19 pandemic, how brands and retailers ... Read more
The fringe movement of sustainability is moving into the mainstream, fast. Nearly 90% of your shoppers are reusing the bottles and bags their products come in, and we predict they will focus on “first-use” packaging next. The WSL “Fill’er Up” report shows how three merchants are eliminating waste and discovered the movement is well beyond ... Read more
Men are venturing into the beauty category at a pace that could turn an unprepared brand’s hair gray. Yet while interested in the category, many men don’t know how to enter it. Our How America Shops® survey revealed three steps for getting them there – but don’t wait or you’ll be a runner up. Real ... Read more
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