A New Set of Values is Changing Shopping Life

In 2020, brands and retailers are shifting their focus to paying it forward, with missions that support responsible living, global preservation, inclusion and other practices that support positive change. But how do you prioritize what will make shoppers happy? WSL’s latest How America Shops® research delves into the new shopper values. It’s 2020, Do You ... Read more

Holiday Shopper Talk: Stockings to be Half Full

As if the nation needed one more opinion on which to be divided: Half of shoppers are now giving the thumbs down to buying more gifts this holiday season. What is especially scary is those most likely to cut back are the youngest shoppers. Here’s what our 2019 Holiday How America Shops® research reveals. Will ... Read more

Holiday Shopper Talk: Shoppers Call Off Black Friday

Who’s waiting for Black Friday? Fewer people than last year. Holiday shopping is increasingly becoming an all-season affair, diluting the deal-busting power of Black Friday. This isn’t necessarily bad news – as long as retailers recognize the advantages behind the trend. Here’s what our 2019 Holiday How America Shops® research reveals. This Holiday Season, Any Day ... Read more

In Design, the ‘New’ Normal is Anything But – Pratt Design Symposium 2019

[ Photos by Rebecca Smeyne, courtesy of Pratt Institute ] WSL joined leading designers at Pratt Institute’s Design Symposium to discover the “new normal” in fashion, home design and retail and how to reach increasingly educated shoppers. Hint: Get out of the studios and design around the new shopper values. It’s Time to Redesign Design When consumers have unprecedented ... Read more

Beauty & Wellness With Purpose: Shoppers Expect It, How Do You Bring It?

More shoppers are demanding beauty and wellness products that are clean, environmentally safe and serve a global purpose. Yet getting such products on the shelf can be a Herculean task for the many startups creating them. In Chicago this October, we’re offering an opportunity to change that. A growing number of women are willing to ... Read more

Grocers are Right-Sizing the Shopper Experience: Giant, Hy-Vee, Publix

Socializing in the store aisle is sooo 2017. Today, experiential retail increasingly centers on efficiency rather than entertainment. The trick is understanding the changing definitions of each. For grocery brands Giant, Publix, Hy-Vee and others, it comes down to right-sizing the experience. Here’s what all retailers could learn from them. Aiming to hit the bullseye ... Read more

Apple, Google, are the New Authorities in Healthcare. Is Retail Ready?

If one device can pinpoint the moment in which wellness transitioned from a preference to a retail necessity, it would be the Apple Watch. We look into what Apple, along with tech companies like Google and Microsoft, have in store for consumer healthcare, and how it is changing the retail landscape for health and wellness. The ... Read more

Gen Z is Already Telling You How They are Changing Wellness. Get Ahead!

It will be five years before retailers and brands experience the full economic force of Gen Z, but already this group of shoppers is dropping hints of how things are going to change. And a lot of that change involves their perceptions of wellness. Here’s a heads-up, from our How America Shops® research. Gen Z ... Read more

3 Ways to Get Voice-Activated Devices to Pay Off (Hint: You Need a Screen)

Can we talk about voice technology in retail? If retailers are investing in VA technology, they need to be doing so in areas beyond saving time and easy refills. These qualities are building blocks, but growth follows sales, and sales follow browsing. And that browsing must be displayed as well as heard, hands-free. Based on ... Read more

Gen Z Is Ignoring Your Loyalty Program – Here’s Why

Retailers count more reward program memberships than any other industry – 1.6 billion in the U.S. Keeping those members active is another matter, however, and the challenge may be even greater among young Gen Z members. Here’s why, and four insights into how to click with Gen Z. There are 78 million of them. And ... Read more

Thank you for your message.

Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call.
212 . 924 . 7780

    Subscribe to our Shopper & Retail Trend Alerts.

    *All fields are mandatory.

    You can manage your subscriptions and unsubscribe at any time.

    Thanks for signing up!

    Check your inbox for an email from [email protected]. Make sure to check your spam folder and add us to your Safe Senders list. Please allow up to 48 hours for the messages to come through.

    Have Questions?

      Tells us a bit about you.

      You will receive an email with the download link shortly. Check your spam folder if you don't see it.

      Thank you. Check your inbox.

      Check your inbox to find your download link. Please be sure to check your spam folder if you can't find it.
      Contact us for questions: 212 . 924 . 7780

        How can we help you?

        Thank you for your message.

        Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call.
        212 . 924 . 7780